Employee ideas count: Environment Ideas Campaign - CSR in Europe, Middle East and Africa -
Employee ideas count: Environment Ideas Campaign

We recently conducted an Environment Ideas Campaign to encourage our employees worldwide to submit their ideas how HP could reduce its environmental impact through our operations and products, with the objective to select and implement the best ideas globally.

HP is the world’s largest IT company and this means we have a big responsibility to be a leader in reducing our impact on the environment. We have a long history of CSR and environmental best practices which are only possible with the active support of our employees. Our employees are one of our most important assets. Only with their help can we make a difference to the environment in which we operate.

The Environment Ideas Campaign acknowledges best practices and innovative ideas from our employees. They are the ones who are talking to our customers and are being challenged with environmental topics both at work and at home. My colleague Rita Sully talks also about the Campaign on her blog.

I was really exited about this contest and am looking forward to seeing some of our employees’ thoughts and ideas being implemented. I was particularly interested to see how diverse the entries from the different parts of the world might be since the environmental priorities and top issues differ between continents and countries.

Recently the Top 40 ideas were published and I was happy to see that over 2,600 ideas were submitted within only a few weeks. The ideas were quite diverse, focusing on product innovation, behavioral change of employees and customers as well as ideas for new awareness initiatives. For example a colleague from India suggests to use darker colors in presentations since light colors like white or yellow use more energy. Another colleague suggested to start competitions between the country subsidiaries of HP for the best country environment performance. I could continue and cite many other ideas.

In addition, some colleagues shared best practices that they had already implemented. A colleague in France shared how he and his team consolidated legal documentation that is shipped with each notebook. They consolidated the material from two brochures to just one which resulted in saving 1800t of paper per year that did not have to be shipped. This is equivalent to the cargo weight of 16 jumbo jets.

Employee ideas and best practices count a lot for us and I am delighted to see that our employees use their voice in this idea competition.

Jeannette Weisschuh, Head of Corporate Affairs, HP EMEA


Posted 08-24-2007 12:07 PM by BlogArchive
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Comments

elainecohen wrote Re: Employee ideas count: Environment Ideas
on 08-25-2007 8:38 PM
hi, this is a fantastic initiative. 2600 ideas is an amazing response. i believe hp is showing true leadership in this area and once again i find your activities and csr blog to be a source of inspiration. If i may, i would like to offer a few thoughts: I would strongly recommend fully documenting this campaign to form a case study for best practice in environmental employee engagement. Perhaps a booklet summarizing the ideas submitted and tracking those implemented. I would also recommend tracking the implementation of the ideas and their actual impacts on the environment as well as on employee behavioural change. If the outcomes are as impressive as the inputs, this should make a big difference to the future of our world. Regarding environmental impacts, i suspect employee initiatives tend to focus on direct impacts = what can be done within the sphere of the workplace and within the context of work activities. I would encourage further thinking in the direction of indirect impacts. This could go in a few ways: (1) how can hp employees reapply their environmental awareness to their activities outside of work - in the home, with their kids etc... (2) how can hp encourage other stakeholders to adopt similarly responsible behaviours - customers ,resellers, suppliers ... (3) how can hp enhance its indirect impacts - swing the focus from reducing negative environmental impacts to increasing positive environental impacts , leveraging hp's strengh and influence in many societies around the world. thank you for an inspiring blog! elaine cohen csr consultant and certified assurance practitioner israel
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