The web has become an important communication tool – for everyone. So the results of a Hallvarsson & Halvarsson survey are not that surprising. Nearly 80% of the European companies that were surveyed use their corporate websites for CSR communication. The web offers a dynamic presentation tool including films and social media. While there are many best practices out there, the survey also points to the shortcoming that not enough corporations adhere to reporting standards and guidelines such as the Global Reporting Initiative. Despite some great examples, standardisation is lacking. You can read more details about the survey here.

Here is an example. We have an EMEA Global Citizenship Homepage as well as a worldwide Global Citizenship Homepage. We also offer an online version of our Global Citizenship report, latest news stories of our programmes and case studies or podcasts.

We can reach a good number of different stakeholders through these channels, which is a clear advantage. But there is also a downside: How can we provide all our stakeholders with the exact CSR communication that they are particularly interested in? The Hallvarsson & Halvarsson survey, for example, points to an existing gap between the expectations of investors regarding the offered CSR communications and what is presented on corporate websites.

One way that we want to find out what YOU are interested in and what YOU want to know is this blog. Please post your comments and let us know what kind of CSR communications you would like to  find - here on the blog and also on our website. Let us try to fill existing gaps.

Jeannette Weisschuh, Director of Global Citizenship, HP EMEA