CSR in Europe, Middle East and Africa : social investment, entrepreneurship

GET-IT Networking conference: Immersive Learning!

Daniela.Opp — Thu, 22 Oct 2009 12:24:00 GMT

This was just so amazing and very rewarding. On 16 and 17 October we held our second GET-IT networking conference in Cairo, Egypt. The conference was hosted by the Ministry of ICT in the ‘smart village’. We had representatives from 80 GET-IT centres, government organisations and educational institutions, as well as real entrepreneurs - our success stories - and they came from about 20 EMEA countries. We all joined hands during the conference and made the theme of the conference – Immersive Learning – a reality.

What did we do? The aim of the conference was to bring together delegates from our GET-IT centres, leaders from education and government and HP management, to exchange experiences, share best practices and get the latest updates on our GET-IT programme. This conference enabled participants to grow their own GET-IT network and learn from each other.

A real highlight for me was to see what GET-IT can achieve when we all come together and the impact that our GET-IT training clearly has on students and the local economy. Another highlight was hearing from entrepreneurs who spoke about how they were able to build their business or improve their economic situation as a result of their GET-IT training.

For instance, we heard from Aissatel Amet from France. She said that she had wanted to establish her own business as a web designer but she lacked sufficient knowledge in Excel programming and numbers. Her GET-IT training helped her to develop her knowledge and ability and she has now successfully launched her own business. These are moments that warm your heart.

The huge amount of work that went into organising this event was also a big highlight for me. It was clearly evident that the Micro Enterprise Acceleration Institute (MEA-I), the Suzanne Mubarak Peace Movement Foundation (one of our GET-IT partners in Egypt), United Nations Industrial Development Organisation (UNIDO) and of course HP really worked so hard and so well together. It was amazing. In addition to sharing experiences and best practice, we also provided our delegates and NGO partners with the latest developments of the GET-IT programme, specifically focusing on our online extension of the programme.

For example, in future the GET-IT centres will have the opportunity to get engaged in curriculum developments online and will be able to suggest topics of interest. Also, we have just launched our second serious game on the online GET-IT City platform. It is called GET-IT Blossom and it represents an extension of our existing online training platform GET-IT City.

GET-IT Blossom is an interactive training programme where the player is a manager of a flower business. The player has to make sure that his customers are happy, the turnover increases and the plantation and office-related work are run successfully.

It was so motivating and rewarding to see how the centres shared their experiences and engaged so well in ‘immersive learning’. To see how GET-IT helps students on a local level makes me feel very strong about our programme and I can’t wait to grow the scope and impact of this programme even further. We have made a lot of contacts within the centres and a number of governments are now really interested in growing GET-IT.

As you will remember from earlier blogs, GET-IT focuses a lot on online learning. This is why we made sure that the conference could also be accessed online to enable people who could not attend the conference in Cairo to participate from their own vantage point. They could do this, for instance, via our GET-IT Facebook page or our Twitter page and of course our GET-IT Homepage. You can find more information about the conference on all of those pages.

I would like to finish my blog entry by extending a big thank you to everyone who participated in the conference. Thank you for all of your contributions, your trust and your work. Let me also thank our partners, the Micro Enterprise Acceleration Institute for all their hard work in helping to organise the conference, as well as to the Ministry of ICT and the Suzanne Mubarak Women´s International Peace Movement for hosting us and for their support both before and during the event. Chapeau!

Daniela Opp, Manager Social Investment, EMEA

PS: you can find recent news about GET-IT on our homepage, our video or latest case study.

Nigerian team selected as winners of HP Responsible Ideas Contest in Africa

ulrikehaug — Mon, 12 Oct 2009 12:41:00 GMT

You might remember previous blog entries about the 2009 Responsible Business Competition that we’re running with Junior Achievement (JA) Africa.

The latest milestone of this initiative is the selection of the winner of the African Responsible Ideas Contest, which took place in September. I’m pleased to tell you that the student team Black Diamond from Nigeria won first prize!

I was one of the panel of HP experts responsible for judging the finalists from the three participating countries (we’re running this contest as a pilot in Kenya, Nigeria and South Africa this year) and it was a challenge to pick a winner out of all of the inspirational ideas that were submitted. On the panel, we had employees from the participating countries, from the HP CSR team and also two judges who had actually run student companies in the JA programme when they were still in school.

Black Diamond convinced the jury because they combined both social and environmental responsibility in their business idea. They had organised a rock concert in their home town of Lagos and used this event to raise awareness about HIV/Aids. They are also planning to use the proceeds of the event to implement a recycling scheme in their school and eventually their community.

I really enjoyed being on the panel of judges and working with JA in the three countries. It’s encouraging to see the various kinds of entrepreneurship education programmes that they offer to young people. If you know of any entrepreneurship initiatives for young people in Africa, please share them by posting a comment.

Ulrike Haug, CSR Stakeholder Programmes, HP EMEA

Social Investment: What do we do?

Daniela.Opp — Mon, 14 Sep 2009 12:34:00 GMT

On this blog we always give you updates on our programme achievements. We decided to bring these updates together in a short article, to give you a great overview of our social investment approach and our main programmes. Click here to read the article.

I am looking forward to your comments to our Social Investment approach.

Daniela Opp, Manager Social Investments, EMEA

Lithuanian Student Company wins HP Responsible Business Award – my weekend in Rotterdam

Daniela.Opp — Thu, 09 Jul 2009 11:52:00 GMT

For the fourth consecutive year, we awarded the ‘HP Responsible Business Award’ to a student company in Europe last weekend. This year’s winner is the Lithuanian student team Greblys Company, which won the award for their environmental education offering. Congratulations to the team of five secondary school students!

The HP Responsible Business Award is given to the student company who has proved to be the best at integrating strong financial performance, social responsibility, environmental excellence and innovation into their business plan and operations. The award is part of the HP Responsible Business Competition, an extension of the existing JA-YE Annual Company Programme which gives secondary school students the opportunity to prepare for working life through the experience of running their own company.

My colleagues and I spent this past weekend in Rotterdam in the Netherlands, where we formed a special jury to interview this year’s 32 student companies that participated in the JA-YE Annual Company of the Year Competition. These companies are already winners in their own right, because the European Finals of the Company of the Year Programme only invite the national finalists. This year, it was especially difficult for our jury to judge the 32 companies as the majority of them fulfilled the criteria for our award, these being:

Social responsibility: meeting the wider concerns of stakeholders such as employees, suppliers, customers and local communities.
Environmental excellence: preventing pollution, optimising resource efficiency and developing products with minimal environmental impact. Note: This is not just about producing a ‘green’ product. It’s also about how the environmental impact is reduced in operations and during the product lifecycle (from design to manufacturing and end-of-life/recycling).
Innovation and Strong financial performance

So, at the end,it was a tough call and after two days of evaluating company reports, interviews, stage presentations and visiting stands at the fair, the Lithuanian students convinced us of their comprehensive approach that incorporated both social and environmental responsibility.

The team created a book and three computer games which are designed to help young children learn the basic principles of recycling in an easy and enjoyable way. Their products are unique to the Lithuanian market as environmental education through books and online games is unheard of. Greblys also sold the books to the main recycling companies, which then sold or donated them to customers and schools. Make sure you check out their website www.eko.mokinukai.lt. As you can imagine, the team was over the moon, as no Lithuanian team had won a European student company competition before. The team will be rewarded with HP technology.

The HP Responsible Business Competition not only includes this award but it also has an online ideas competition. You may have read the blog from my colleague Ulrike Haug. This year, record-beating results were reached with over 300 students submitting their ideas.

Other elements of the competition include an online certification via the Responsible Business Website and school visits by HP employees. Overall, more than 100,000 students have benefited from the HP Responsible Business Competition since its inception in 2006. This year many HP employees volunteered their time to work with these students and to be present at their schools. This is a great motivational activity that we, as the CSR team, can offer to our em ployees. So really, this is a win-win situation for both HP employees, the students and their teachers.

And just one further point,, I’d like to let you know that our colleagues in North and South America have seen the benefit of this kind of entrepreneurship skills education initiative and they have been deploying this programme in the Americas this year as well.

Daniela Opp, Manager Social Investments, EMEA

GET-IT: Africa highlights

Daniela.Opp — Wed, 17 Jun 2009 10:51:00 GMT

I have already written a couple of entries about our Graduate Entrepreneurship Training in IT (GET-IT) Programme. Since its launch in 2007 we have opened up 100 centres in 30 countries in Europe, Middle East and Africa and have already trained more than 43,000 students. We recently published an article about three GET-IT centres in Africa in our Global Citizenship Bulletin. Instead of repeating the article, I would like to encourage you to read it here. It shows you the experiences and impressions of three different NGOs which offer our GET-IT programme. Each one is different, but they all have the same goal: To teach young school leavers and undergraduates business skills with IT. Happy reading.

Daniela Opp, Manager Social Investments, EMEA