I wanted to share a response I made on an EMC blog called, "The Backup Blog."

We will also be sharing a response for our VLS product as well. There was too much to respond to in one post! Stay tuned!

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As a Product Manager for the HP StorageWorks D2D Backup System product line, I wanted to respond to your blog entry on July 16th, 2008, entitled "HP's Whac-A-Mole VTL". 

First, I would like to agree with you that our D2D Backup Systems may be limited in scalability and capacity - that is, depending on one's perspective.  For a large Enterprise or data center, this is certainly true.  However, these products are positioned for small and mid-range businesses (SMB), as well as for remote/branch office sites (ROBO), that require improved backup and restore capabilities over traditional backup to tape (disk-to-tape) data protection schemes. 

Rather than take the approach of many other storage vendors, including EMC, which try to "tweak" higher-end solutions to meet the needs of smaller customers (think square peg, round hole), HP has designed a portfolio of disk-based data protection solutions specifically for customers that have smaller budgets and storage requirements. 

Our new D2D Backup Systems, which you reference, range from 3TB to 9TB, offer comparable (if not better) performance than other solutions within the same class of disk-based storage products, and are priced starting at $6500 for a complete system (including the deduplication software). 

Additionally, by using inline, hash-based deduplication (which you fail to mention), we are compatible with a wide range of backup applications that customers already have installed - unlike the EMC Avamar solution which requires customers to "rip and replace" their current backup applications. 

HP's D2D Backup Systems are easy to install (typically, in less than an hour) and are just as easy to manage, requiring little, if any, need for expensive installation/service/support contracts (ala EMC, IBM, Data Domain).  Also, HP's D2D Backup Systems utilize target-based deduplication (again, which you fail to mention) which is far less dependent on client resources and much less likely to impact the availability and performance of client applications - unlike source-based deduplication solutions such as EMC Avamar.

For years, I have seen press releases and heard EMC executives tout their dedication to providing SMB solutions.  EMC purchased Dantz Retrospect, partnered with Dell, and created the Insignia product line - all in the name of garnering market share in the fastest growing IT customer segment - the SMB segment.  Yet, EMC continues to build Enterprise solutions, then remove a few hard drives, take away a bit software, and then claim it has solutions for the SMB segment.  Sorry folks, that's not how it's done.  You can't claim to cater to small businesses when your pricing starts at $20K to $50K for a low-end data protection solution.  While EMC may sell some volume in the mid-range segment (everybody and their brother competes there!), I think you have missed the boat on smaller businesses which comprise 80% to 85% of worldwide businesses.  Probably time to check your market research...

Lastly, on the topic of product names, as you so thoughtfully pointed out how bad "D2D" was, I think the uninformed IT customer would find EMC's product names quite amusing - Avamar, DL 3D, Centera, Clariion, and Celerra.  My bet is that the uninformed IT customer would think that your either selling pharmaceuticals to middle-aged men (if you get my point) or selling props from an episode of Battlestar Galactica.

Thanks and look forward to our future conversations.

Mike Ewell
Product Manager for the HP StorageWorks D2D Backup System product line