NetApp continues to stretch the truth in their press releases - Around the Storage Block Blog -
Around the Storage Block Blog » NetApp continues to stretch the truth in their press releases
NetApp continues to stretch the truth in their press releases

By Calvin Zito

Several weeks ago, I had written about NetApp claiming to win the CRN Channel Champion Award in the Network Storage Category.  The part they kind of ignored was they did not win the overall award, HP StorageWorks did.  What they won was the Financial Performance trophy, not the overall Channel Champion.  But you wouldn't have know that from their press release.

Well, their press team is at it again.  This time NetApp put out a press release regarding their participation in a SNIA Special Interest Group (SIG).  Here's what they said in their release: "NetApp is also the founding member of the SNIA Database Information Management Special Interest Group."  A bit later in the paragraph where they say this, they give a link to the SNIA website: http://www.snia.org/forums/dmf/programs/ltacsi/dim_sig/.  At this website, you'll find that NetApp is not the founding member but a founding member of this SIG along with IBM.

I'd like to think this is just an oversight but given how NetApp stretched the truth in their exaggeration of the CRN Channel Champion Award, this is looking like a dangerous trend.  This may seem a bit trivial but really at its core, it's still just plain dishonest. 

Posted 04-30-2009 4:05 PM by CalvinZ
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Comments

John F. wrote re: NetApp continues to stretch the truth in their press releases
on 05-01-2009 3:12 AM

Hi Calvin,

You know, a lot gets lost in translation.  I speak a language or two, or three, or four, or whatever, and a few of those aren't even remotely related to my native language.  Forms of the verb to be, honorific verb endings, and idioms always get you in the end.  

Even as you quibble over a singularity or the plural form of a noun, what you're saying comes through loud and clear in any language:  You're whining.  Get over it.

John

Calvin Zito wrote re: NetApp continues to stretch the truth in their press releases
on 05-01-2009 4:36 AM

Hi John,

I frankly don't understand the point your making in your first paragraph.  What NetApp changed in their press releases resulted in what they said being very different from the facts.  I'd compare it to if I was a jockey in a horse race and I came in third place (so I "show" in horse racing terms).  If I then go tell everyone I won the race, I'm really not giving the facts - two others were in front of me.  Sure, I placed but I was not THE winner.

I respect your view that it's quibbling.  However, I'm teaching my kids to tell the truth, the whole truth.  What NetApp has done would fail any reasonable measure of that.

Thanks for your point of view!

Calvin

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