By Pete Brey, HP StorageWorks ExDS9100 Product Marketing Manager

As I'm sitting enjoying a cappuccino at the HQ of the 2009 HP Technology Forum in Las Vegas, I'm reflecting on how many changes have occurred since HPTF 2008. In that time, we started shipping the 9100 Extreme Data Storage System, one of the industry's most scalable, manageable, and affordable storage systems. We also introduced numerous innovations in our BladeSystem and StorageWorks portfolio to deliver greater simplicity and better TCO. And just last week, we introduced our HP Extreme Scale-out portfolio.

If you follow the Media and Entertainment (M&E) industry, you already know that they face some of the most serious challenges when it comes to dealing with explosive content. In "The Digital Dilemma" report from the Academy of Motion Picture Arts and Sciences, you get a clear glimpse into the long-term issues the industry is facing. While you might think Hollywood's biggest challenge is building systems big enough to support their archiving needs, "The Digital Dilemma" lays out a myriad of other issues which in many ways are much more concerning. A great read...I strongly suggest it. http://www.oscars.org/science-technology/council/projects/digitaldilemma/  

Through HP's work with DreamWorks (see the press release here) and other M&E customers, we are collaborating to develop leading end-to-end solutions to address these challenges. And because HP's storage systems are open-ended leveraging industry-standard technology, these customers can sleep at night knowing they will have long-term access to innovative technology without worrying about being locked into a specific vendor's technology.

(Editor's note: You can stop by the Extreme Data Storage demo at HP Tech Forum to see it for yourself as well as attend session 4026 with Pete and DreamWorks co-presenting).

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