Blog wars and cat fights - do you care? - Around the Storage Block Blog -
Blog wars and cat fights - do you care?

  By Calvin Zito

Alex McDonald, who I think is a competitive analyst over at NetApp, has been trying his best to make our HP LeftHand solutions look bad compared to his products.  It's gone back and forth with lots of comments and posts on both this blog and Alex's.  This has me thinking about the value of these public cat fights and whether or not they are helping our customers to better sort fact from fiction.  I'm watching my metrics on "page views"  on our blog and clearly, a lot of you like to read these type of blog posts.  

Every storage vendor (and really, every product team) makes engineering choices that results in strengths and weaknesses in what they offer.  Let me give a simplified theoretical example to help bring what I'm saying to life.  Let's say that Company A's product costs 10% more than Company B's, but Company A's widget has a total cost of ownership that is 1/3 of Company B's even with the higher purchase price.  Would you as a customer care about a 10% price difference knowing that the TCO is so much better?  You certainly would want to know but I don't think you make that a deciding factor (unless the extra 10% means you go over budget).   So to bring it back to something concrete, is it helpful for you when to hear these discussions about a specific product detail without the broader context of the benefits?  In the current case with NetApp, I tried to bring the discussion back to that broader context on Alex's blog but he and his colleagues were singularly focused on nothing other than capacity utilization and ignored my raising  the benefits of our virtualization bundles (and I guess I shouldn't be surprised about that since NetApp only has storage - no servers, networking, virtualization software, etc.). 

I'm not sure I can answer whether or not customers find value in these types of squabbles yet but I'm sure it's something I'll talk about in a future blog post.  I'm interested in what you think - is it helping you better understand the products, creating more confusion, or is it just fun to watch a vendor debate in the blogosphere?   My intent really is to make our blog a place where customers can learn more about storage, HP StorageWorks, and infrastructure convergence.  Feel free to drop me an email by clicking on the "Contact" link on the right-hand navigation of this blog or click on this text.

In my next post, I'll summarize where the specific discussion with NetApp has gone over the last several days - that is unless I get an overwhelming response that you don't see any value in these debates. 

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Posted 07-02-2009 6:07 PM by CalvinZ
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Comments

Nigel Poulton wrote re: Blog wars and cat fights - do you care?
on 07-03-2009 1:40 PM

Hi Calvin.

I often find them very interesting.  Where else do you get semi senior people from the vendors speaking so openly.

Any time a vendor makes a press release, its competitors pick it apart in the ir blogs. It gives balance, keeping each other in check (somewhat).

Obviously you need to know how to read the stuff and filter out the obvious bias.  But in general I think they are the most open debates available - often exchanges that legal .

They can be quite educational too.  I recently exchanged opinions with Marc Farley over HDP/ThP and how it compares to 3PAR offerings.  I know I learned some about 3PAR and Im pretty sure Marc learned some about HDP/ThP.

Nigel

CalvinZ wrote re: Blog wars and cat fights - do you care?
on 07-03-2009 4:22 PM

Hi Nigel,

I saw your video response and it certainly really helped me to better understand the differences between 3Par and HDS (and of course the HP StorageWorks XP Disk Array is the same technology that we OEM from Hitachi Limited).  

For those that didn't see your response, you can find it by clicking on Nigel's name in his comment which will take you to Ruptured Monkeys blog site and navigate to the blog titled "HDP Response to Marc Farley".  

Thanks again for your thoughts - Calvin

Alex McDonald wrote re: Blog wars and cat fights - do you care?
on 07-05-2009 9:40 PM

Calvin

I do hope they help, for some pretty straightforward reasons. If, as you did, point to a video where a senior HP VP claims that a LeftHand SAN is "green" and "capacity efficent", and I think that he's blagging* it, then pointing it out and letting you and anybody else who's interested make a judgement and pass comment seems to me to be a good thing.

@Nigel; me, semi-senior? Whee, a promotion!

(*the art of convincing another person that all the stuff you just made up is in fact true)

CalvinZ wrote re: Blog wars and cat fights - do you care?
on 07-06-2009 3:17 PM

Alex - as the chief competitive guy at NetApp, asking for your opinion about HP is a bit like asking a liberal his view on conservatism.  Face it - HP LeftHand solutions have a ton of advantages over NetApp but you'll ignore those and focus on anything you think will create FUD or where in your view NetApp has an advantage.  And I get it - that's what you're paid to do.  

My question is one of asking customers do they see value in conversations where competitors like you narrow in on a single preceived issue but ignore the broader value.  For example, you've completely ignored that the Virtualization Bundle is a complete solution for customers looking to implement servers, storage, networking and software.

So I'm happy to continue to engage with the conversation if customers think there's value but I we'll also raise the discussion to what HP is talking about - and if you try to focus on your minutia and ignore the bigger issues, we''ll point that out.  

Blagging - let's get real on that one Alex.  Funny hearing you accuse HP of that when it's what you're paid to do. 

Alex McDonald wrote re: Blog wars and cat fights - do you care?
on 07-06-2009 4:54 PM

Calvin

Another promotion! I'm afraid I'm nowhere near being the chief competitive guy at NetApp. Just one with a blog.

By all means raise the level of conversation; I'll be happy for you to do so. But may I remind you that it was you that posted up the link to the video where Chris McCall claimed LeftHand was capacity efficent.

And I haven't ignored the fact that you have a fine virtualization bundle. Just that it would be even finer with something other than LeftHand storage, since the premise of virtualization is about doing more with less; the LeftHand storage part is a very definite weak link, as it appears to do so much less with a lot more.  

The issue I raise isn't narrow, and it isn't minutiae. If the bundle you want to sell your customer is meant to give him a flying start in virtualization, but what he gets to buy from you has a boat anchor of a storage solution attached, where's the customer value in that?

CalvinZ wrote re: Blog wars and cat fights - do you care?
on 07-06-2009 6:15 PM

Alex -

I was recently watching "The Fog of War" and the first lesson discussed is "know your enemy" (competition in our case).  You obviously don't know HP LeftHand - and the best you can do while you watch business come HP's way is call HP LeftHand a boat anchor.  It really shows how little you know about HP LeftHand but we'll take it as an opportunity to help our customers better understand.  

We have lots of happy customers (thousands) that know how they can take existing server disks drives and turn it into a virtual SAN.  That's green Alex - take what they have and put it to use without purchasing more spinning disks.  Saving green, being green.  NetApp answer would be - buy a new FAS array.  

But using existing drives is really just scratching the surface.  We'll have a post in the next couple of days that will help you better understand the many HP LeftHand advantages compared to NetApp (and to a large extent reiterate what John Spiers and Jasen Baker have already told you but apparently not understood).  Stay tuned.

Lee Razo wrote re: Blog wars and cat fights - do you care?
on 07-07-2009 7:32 AM

Hi Calvin,

I'm a big fan of documentaries and "Fog of War" is one of my favorites (along with most of Errol Morris' stuff). Besides "Empathize with Your Enemy", there were a couple of others good ones in McNamara's "Eleven Lessons" that probably apply to this discussion too, but my favorite:

4. Maximize Efficiency

en.wikipedia.org/.../The_Fog_of_War

--Lee

CalvinZ wrote re: Blog wars and cat fights - do you care?
on 07-07-2009 7:45 AM

Hi Lee - thanks for the comment.  I haven't finished watching the whole video but did read the Wikipedia description of the eleven lessons.  I'd submit that a couple of other lessons should be applied as well:

6. Get the data - and by inference, get it right which NetApp hasn't done.

7.  Belief and seeing are often both wrong - again, applies really well to Alex's calculator.

8. Be prepared to reexamine your reasoning

I'll post something in the next day or so that will address this - Alex has it wrong and we'll show that.  I really don't expect him to admit it but I'll put the facts out there and let customers decide.

Thanks for droping by... Calvin 

BTW, you only have to submit your comments once.  The blog is moderated so your comments won't appear until I push them live. 

Lee Razo wrote re: Blog wars and cat fights - do you care?
on 07-07-2009 7:56 AM

Agreed... and those points cut both ways. On that note I must say I am also a big fan of Haberkorn's work. Keep up the great work.

Tim wrote re: Blog wars and cat fights - do you care?
on 07-17-2009 4:21 AM

As a customer, I find these blogs and the ensuing arguments to be amusing, at the very least, but also informative and encourage this communication as it certainly helps all parties involved to stay honest.

I do think it's a shame that we sometimes see things descend into petty bickering and personal attacks. I won't name anyone here - I'm speaking in general terms about the HP and NetApp blogs and subsequent comments I've read over the last 6 months or so.

So please keep the discussions going guys, but keep things professional. When the occasional finger pointing and not-so-subtle attempts to try and paint each other as being unprofessional start creeping in, you are not doing yourselves any favours whatsoever.

Jugganutz wrote re: Blog wars and cat fights - do you care?
on 07-30-2009 8:30 PM

I find the arguments very good. I like to see both sides of the fence argue and show me which one is the best.

Yachtcharter Griechenland wrote re: Blog wars and cat fights - do you care?
on 09-22-2009 7:50 AM

Good post, but have you thought about Blog wars and cat fights - do you care before?

Chris Brown wrote re: Blog wars and cat fights - do you care?
on 10-10-2009 10:50 PM

I also appreciate the blogs and the discussions that go back and forth.

We recently had to choose between HP LeftHand and NetApp for our 5000 user Exchange 2007 implementation. For comparison, I pulled a bunch of information from these type of blogs which really helped in making the decision. So thanks for doing these, and please keep it up!

For those interested, we chose the HP LeftHand solution.

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