Craig Tinder
Edgeline Product Marketing Manager
How many
times have you walked up to your MFP hoping to pick up your printed pages, but
what you find is an error message flashing on the display screen telling you
there is a paper jam? You poke around, but can’t figure out how to fix the
problem. “What paper tray?” “Where is that button?” Frustrated, you walk away
without your copies. Sound familiar? The CM8060
was designed to eliminate this scenario.
HP’s
recognition for best "Ease of Operator Maintenance" MFP from Office Products Analyst
(OPA, vol. 31, Issue 6) and Buyers
Laboratory “Pick of the Year” award, validates the effort we’ve taken to make
our MFPs easy to use. The CM8060 is a good example of the headway we’ve made in
this area with its radically simplified touch screen interface and control
panel. But we didn’t develop this outstanding user interface in a vacuum: the
design was based on the experience of every day workers. Getting real people
involved not only allowed us to validate the control panel design, but also
provided a true user experience that reflected most customer interactions. We
tested various design concepts around the globe with an array of user groups,
thus allowing us to refine the design "on the fly" based upon actual feedback.
|
Providing
an experience that combines intuitiveness with simplicity is not an easy task.
By creating an interface that allows tasks to be completed with minimal
assistance, providing a straightforward approach to navigation, and giving
clear feedback, the HP Easy Select Control Panel offers users a way of managing
more complex tasks with ease. The CM8060 control panel has large graphics, an intuitive navigation
structure, and a video-based help system, so a user is able to resolve issues
that might be overwhelming on other products. |  |
Here’s what
Michael A. Lindstrom, Group Vice President, Engineering of the ECCO Group had
to say about the CM8060 he’s been testing:
“We’ve been testing the HP CM8060
Color MFP in the office for a few months and without a doubt it is better than
other devices we’ve seen before. It's extremely user friendly and intuitive
which is a nice change because for the first time we didn’t feel like we needed
an engineering degree to use it. Even though we have a beta version of the HP
CM8060 Color MFP, we’d keep this device as is rather than switch back to a
copier machine. HP has hit a homerun with this one.”
And another quote from Ryan Barnhart,
Micro Systems Manager, WinCo Foods, Inc., who has been testing the CM8060:
“The user
interface on the HP CM8060 Color MFP is incredible. We’d buy it just for that.
I’m in IT, but our other users are not and on our previous non-HP device users
got lost in the menus. With this new HP MFP it’s self explanatory to breeze
right through it. Every business wants speed and efficiency and this printer
offers both. Usually we give instructions on how to use a new machine and we
didn’t even hang a sheet for this one. It’s just plug and play. We directed
people from all over the company to use it because it was just so easy.”
Our products are about serving our customer's needs and our goal and commitment
is to continue to lead in customer experience. Because ease of use can
determine how much a device gets used, as well as the satisfaction customers
get when the MFP works the way they expected, it is getting noticed as an
important component in the purchase criteria priority list. How important is it
to you?
Technorati tags: enterprise printing, edgeline, edgeline technology, hp, Hewlett Packard, multi-function printer, MFP, CM8060
Posted
07-19-2007 4:12 PM
by
Anonymous