Ease of Use - HP’s Enterprise Printing Blog -
Ease of Use

Craig Tinder
Edgeline Product Marketing Manager

How many times have you walked up to your MFP hoping to pick up your printed pages, but what you find is an error message flashing on the display screen telling you there is a paper jam? You poke around, but can’t figure out how to fix the problem. “What paper tray?” “Where is that button?” Frustrated, you walk away without your copies. Sound familiar? The CM8060 was designed to eliminate this scenario.

HP’s recognition for best "Ease of Operator Maintenance" MFP from Office Products Analyst (OPA, vol. 31, Issue 6) and Buyers Laboratory “Pick of the Year” award, validates the effort we’ve taken to make our MFPs easy to use. The CM8060 is a good example of the headway we’ve made in this area with its radically simplified touch screen interface and control panel. But we didn’t develop this outstanding user interface in a vacuum: the design was based on the experience of every day workers. Getting real people involved not only allowed us to validate the control panel design, but also provided a true user experience that reflected most customer interactions. We tested various design concepts around the globe with an array of user groups, thus allowing us to refine the design "on the fly" based upon actual feedback.

Providing an experience that combines intuitiveness with simplicity is not an easy task. By creating an interface that allows tasks to be completed with minimal assistance, providing a straightforward approach to navigation, and giving clear feedback, the HP Easy Select Control Panel offers users a way of managing more complex tasks with ease.

The CM8060 control panel has large graphics, an intuitive navigation structure, and a video-based help system, so a user is able to resolve issues that might be overwhelming on other products.

Here’s what Michael A. Lindstrom, Group Vice President, Engineering of the ECCO Group had to say about the CM8060 he’s been testing:

“We’ve been testing the HP CM8060 Color MFP in the office for a few months and without a doubt it is better than other devices we’ve seen before. It's extremely user friendly and intuitive which is a nice change because for the first time we didn’t feel like we needed an engineering degree to use it. Even though we have a beta version of the HP CM8060 Color MFP, we’d keep this device as is rather than switch back to a copier machine. HP has hit a homerun with this one.”

And another quote from Ryan Barnhart, Micro Systems Manager, WinCo Foods, Inc., who has been testing the CM8060:

“The user interface on the HP CM8060 Color MFP is incredible. We’d buy it just for that. I’m in IT, but our other users are not and on our previous non-HP device users got lost in the menus. With this new HP MFP it’s self explanatory to breeze right through it. Every business wants speed and efficiency and this printer offers both. Usually we give instructions on how to use a new machine and we didn’t even hang a sheet for this one. It’s just plug and play. We directed people from all over the company to use it because it was just so easy.”

Our products are about serving our customer's needs and our goal and commitment is to continue to lead in customer experience. Because ease of use can determine how much a device gets used, as well as the satisfaction customers get when the MFP works the way they expected, it is getting noticed as an important component in the purchase criteria priority list. How important is it to you?

Technorati tags: , , , , , , ,


Posted 07-19-2007 4:12 PM by Anonymous
Filed under:

Comments

dan@tuuri.us wrote Re: Ease of Use
on 09-05-2007 10:24 PM
Craig, I think another great feature to highlight about the interface is the similarity between models within the MFP line. If a user is familiar with one device, say the CM8050, they can apply the same settings to configure a job on another device say an LJ4345.

Add a Comment

(required)  
(optional)
(required)  
Remember Me?

Type the numbers and letters above:
Powered by Community Server (Non-Commercial Edition), by Telligent Systems