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Build a New Relationship with Your Images through Photo Books

By Wayne Cosshall 

Since going digital, many of us print our images much less often than we did in the days of film. Yet the relationship we have with our own images is greatly affected by how we see them.

I recommend trying something new: Print a collection of your images in a photo book.

Not only will it help you look at your images in a whole new way, but it’s also a concept with great commercial possibilities.

Multiple Choices in Book Services
Many services are now available to create beautifully produced books of your photography either as single copies or very small volumes. 

Some of the best-known photo-book printers for the mass market include:

·         Snapfish
·         Printmyphotobook.com
·         Blurb
·         Apple iPhoto

With these sites, you either download free software, use a web interface, or use your own software to design the books. Some sites even allow you sell your book online.

But these four sites represent just a fraction of the many companies that will produce books for you. Boutique book-publishing companies, such as Artefact Studio and Couture Book specialize in producing books for photography professionals and clients who want higher-end design.

All of these photo-book printers differ greatly not only in the cost and sizes of books they offer, but also in terms of how much flexibility they offer in terms of designing your book and how many choices they provide in terms of papers and cover materials.

So far, I have created three photo books, using the Apple Aperture program linked into Apple’s own book-printing service. This software not only gave me total control over the book design but also enabled me to edit the images as I integrated the into the book design. Other systems may involve doing your image-editing work in Photoshop before you lay out the book.

Will books replace albums?
Photo books are being marketed to consumers as a replacement for the photo album. This is a compelling argument. By the time you buy a nice album, get prints done and spend the time putting an album together, the cost can be similar to (even without labor) the price of a photo book. Plus, a photo book is typically better looking than an album and more compact, meaning it takes up less space on a bookshelf.  

Having done three books (two for family reasons, and one for professional reasons), I can report that you are also likely to get a much different and more enthusiastic reaction to the books than to photo albums.

How Professionals Can Use Photo Books
Commercially there are many compelling reasons for professional photographers to make photo books. A photo book makes a great portfolio and one that is easily replaced if it gets lost or damaged. The smaller books can make great promotional items.

And if you’re in the wedding or portrait photography business, it can be far more impressive to have a selection of photo books in your waiting room instead of a selection of magazines.

Blurb.com allows you to sell your photo books from their site. With other companies, you can print copies of your book as needed after you receive orders through your own website, at events, or through online book sellers such as Amazon.

Printing small quantities as needed allows you to minimize storage and upfront costs, and even allows you to add new images to your layout before you print the next copy.

A Book Changes The Way You See Your Work
Perhaps the most compelling reason to put together photo books is your own relationship with your images. Images look different in print than they do on a screen.

And, a book is a collection of images, like an exhibition. This is important. One image by itself is one thing. When you start considering your images in a collection, you start seeing more in your images.

Is there a narrative that runs through the work? Are there biographical or autobiographical references? Are they truly one collection or are they better viewed as sub-collections within a whole? How does the meaning of an image change with the images you put around it, on the previous page or on the next? How strong is the whole collection?  From just these few questions, you can begin to see that the process of creating a collection of images can be quite complex and yet rewarding.

Collections of images tend to bring out new meaning in your work. They tend to expose more about the thinking of the photographer. The book will also be quite dependent on the strength of each image.

This is why major art institutions allow curators to put together exhibitions of art works by an artist or group of artists even though the works have been seen before.  In new groupings, orders and juxtapositions, we can uncover new meanings, new interpretations and new personal relevance. The curatorial process is a valid and valuable one, and can even shed new light on the work for the artists themselves.

When you put together a photo book of your own images you are being your own curator. The process will force you to examine your images in a different light. Which image do I include? What order should they be in? Do I need text to support and enhance and, if so, what text? What size or sizes should the book be and how should it be put together to add to the images?

Doing photo books opens up a whole new dimension to your photography, whether you are a professional, amateur or artistic. If you haven’t tried it already, give it a go. Then, let me know what you think!
Posted 04-30-2009 5:31 PM by Eileen Fritsch
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Comments

Andrew Eisen wrote re: Build a New Relationship with Your Images through Photo Books
on 05-01-2009 8:34 PM

Nice!  Great topic!  Just what I need, someone to have a look at the field of book printing! Thanks,

AE

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