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Seminars on Digital Fine Art Reproduction

By David Saffir 


As one of the photographers/printmakers who played a role in the development of the HP Artist Software Solution for Nikon, I receive a steady stream of questions about digital fine art reproduction. Some people ask about the type of technical equipment and photographic proficiency required. Others are more concerned about the feasibility of getting into digital fine-art reproduction as a business.  All of these questions are valid, and I will address many of them on a new post on this blog next week.

But if you’re seriously interested in entering the digital fine-art reproduction business, I would encourage you to attend one of the seminars I will be presenting in the New York and Washington, DC area in early June.  

You may be surprised to see how much things have changed. A few years ago, the level of financial investment and technical skill required for digital fine-art reproduction was daunting. Now, the technology and software have advanced to the point that digital fine-art reproduction is no longer strictly an enterprise for a small elite.  

The HP Artist Software Solution for Nikon helps make it more practical for more museums, galleries, artists, art publishers, and curators to convert more of the artwork in their collections into digital files and print them out in various sizes and formats as desired. 

Applications for fine art reproduction include (but aren’t limited to): the creation of limited-edition reproductions of watercolor paintings, drawings or sketches for sale or exhibitions; the restoration and archiving of national collections of artworks; and reproductions of private art collections for family estates and heirlooms.  

Once the art has been digitally captured and archived, the files can also be used to create various types of promotions for gallery exhibits as well as posters and other items to be sold in museum or resort-area gift shops.   

Many museums, galleries, and art publishers may choose to establish their own in-house art-reproduction facilities. But many opportunities also exist in digital fine-art reproduction for enterprising photographers and print-service providers who want to diversify their businesses.

If you attend one of my seminars, I will show you exactly how the HP Artist Software Solution for Nikon works. First, I’ll talk about how to prepare your studio for image capture using the Nikon D3/D3x, then I will demonstrate how the HP Artist Software solution embedded in the Ergosoft StudioPrint RIP controls color, exposure, illumination, density and media selection. You will also see how the printing process is managed with the Designjet Z3200.

Best of all you’ll be able to see for yourself how the quality of the Designjet reproduction compares to the original captured with the HP Artist Software solution for Nikon. I think you’ll be amazed to see how much less labor-intensive and less expensive is has become to produce gallery or exhibition-quality prints.  

In the seminar, I’ll also explain why I firmly believe most start-ups should be able to achieve the transition from break-even to profitability within a year. I’ve spent a lot of time doing profit/loss calculations for different reproduction scenarios and will be happy to share my findings with you.  We will also review methods for recruiting artists or organizations as new customers, and show how you can help coach your clients to effectively market their art reproductions at reasonable cost. You’ll also receive access to a downloadable portfolio of supporting technical papers, how-to guides, and other documents. (For a preview, visit the HP Artist Solution for Nikon directory on my website.)  

The first three seminars are scheduled for: Monday, June 1 at B&H Photo in New York, Tuesday, June 2 at Adorama Photo in New York; and Wednesday, June 4 at Mac Business Solutions in Gaithersburg, MD (serving the Washington DC Metro area). If you can’t attend any of these first three seminars, but might be interested in attending seminars in other cities, please let me know.  

And if you’re still not sure whether Digital Fine Art Reproduction is an opportunity that makes sense for you, check this blog next week when I’ll be posting answers to the most frequently asked questions about the still-expanding field of Digital Fine Art Reproduction. 
Posted 05-13-2009 2:23 PM by Eileen Fritsch
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