Posted by Bret Bottger, HP IWS Market Development Team

Today HP is introducing new HP Officejet Pro and Officejet inkjet printers and All-in-Ones which give small businesses the impact of professional color at up to 50% less cost per page and energy use than lasers.⁽¹⁾    Color makes printed pages stand out and helps with readability and comprehension, and these new HP Officejet Pro and Officejet products enable small businesses to print quality color pages affordably.

These products were developed to challenge preconceptions about ink printing compared to laser printing, and are designed to deliver outstanding business-class output at a great price.  Color printouts from these new printers rival the quality of print shops.  In addition, the new HP Officejet Pro 8500 All-in-One series, HP Officejet Pro 8000 Printer series and HP Officejet 6500 All-in-One series offer small businesses laser-comparable print speeds⁽²⁾ while only consuming up to 50% of the energy of competitive laser printers.⁽¹⁾    

These new Officejet Pro products offer the best combination of features among inkjets in their class -- printing at the fastest color speeds⁽⁵⁾ with the lowest cost per page and highest-yield supplies of up to 2,200 pages.⁽⁶⁾   This video gives a quick overview of the HP Officejet Pro 8500 Wireless All-in-One.

The Officejet Pro products use four new individual, water-resistant HP 940 Officejet Inks  which are pigment-based and provide professional print quality with premium durability.  These inks are like liquid laser toner and create pages that stand up to rain and water spills when used with plain papers.⁽³⁾ You can actually dunk printed pages in water or take them out in the rain.  (I’m not sure why you’d want to do that, but you can.)  It’s more likely that you might accidentally place a wet cup on an important page.  I’ve poured water on freshly printed pages and the ink stays right where it’s supposed to be.  And of course, the ink delivers deep, sharp blacks and brilliant colors for professional-looking print projects that resist smudging.

These products come with a one-year limited warranty as well as HP Total Care advice and support.  More information about HP’s new printing and imaging portfolio, including videos and images, is available in an online press kit at www.hp.com/go/HPSMBEvent. 

Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not of HP and may not have been reviewed in advance by HP.

⁽¹⁾ Cost-per-page (CPP) and energy-savings claims for HP Officejet Pro 8500 All-in-One (AiO) series are based, as of June 2008, on the majority of color laser AiOs less than $600 when using HP Officejet Pro products with high-capacity cartridges. CPP and energy-savings claims for HP Officejet Pro 8000 Printer series are based, as of June 2008, on the majority of color lasers less than $300 when using HP Officejet Pro products with high-capacity cartridges. CPP and energy-savings claims for HP Officejet 6500 AiO series are based, as of June 2008, on the majority of color laser all-in-ones less than $300 when using HP Officejet Pro products with high-capacity cartridges. Energy use is also based on the manufacturers’ stated power consumption when printing. Test methods may vary. Details are available at www.hp.com/go/officejet.

⁽³⁾ Based on HP internal testing, using papers with the ColorLok logo.

⁽⁵⁾ Color print speeds are based, as of Q2 2008, on the majority of inkjet printers less than $200 and inkjet all-in-ones less than $500 from major vendors. More information is available at www.hp.com/go/officejet.

⁽⁶⁾ Compared to inkjet printers < $200 and AiOs with fax < $500 from major vendors as of Q208. Average based on ISO/IEC 24711 or HP testing methodology and continuous printing. Actual yield varies considerably based on content of printed pages and other factors. For details see www.hp.com/go/learnaboutsupplies. Based on products offered by manufacturers as of March 2009. 

⁽⁸⁾ Automatic two-sided printing only available on the HP Officejet 6500 Wireless All-in-One.