Last week, hp announced it is planning to acquire Logoworks, a graphic design firm that provides company logo designs through an e-commerce model over the web.

To quote our EVP Vyomesh Joshi, "Today's small businesses are increasingly turning to the Web for marketing tools and services that strike a balance between affordability and quality...By adding Logoworks' Web-based graphic design service to our portfolio, HP can now provide the right mix of cost savings, flexibility and professional quality to help make a small business look big".

Ben Nelson, HP's general manager of destination Web service, described the acquisition of Logoworks as a "natural fit" that will help HP tap a potential market of nearly 18 million small and medium-size businesses in the United States. "HP now provides template designs that its small and medium-size business customers can use. Logoworks is not a template-driven design service but provides custom designs for a fraction of the cost," he said. "The idea is to build brand equity around Logoworks' distinct brand and service that customers can relate to."

I am not going to elaborate much further on their quotes except to say that we are building a broad strategy to help SMB customers develop and print their marketing collaterals in a flexible way, at a quality level that is comparable to traditional commercial print shops, but at a cost lower than traditional outsourcing. You will hear more about this over time so stay tuned!