My HP colleague Chris Hawkes has some interesting insights on how hp works with customers to keep updated on their current and future product requirements - Vince
How does HP know what their customers want and why? Sometimes it’s a simple “launch and learn” where we try something and see how it goes over with our customers. However, mistakes in our business where our printers are designed 12-18 months before they are introduced to the market and the pipeline has thousands or tens of thousand of those printers boxed up and ready for customers can be very, very costly. They can also cost us a great deal of customer loyalty.
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