Marketing Impressions
Many of you have probably heard about the new book, Groundswell: Winning in a world transformed by social technologies . The book was written by Forrester's Charlene Li and Josh Bernoff and published by Harvard Business Press. First off I have to
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Tac Anderson
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This a two in one blog post. The example I am about to share shows both the importance of allowing your employees access to social networking sites and it shows how social networks can be used for internal employee communications. I have been a long term
Most of you reading this blog have no idea who Vince Ferraro is. If you do it's either because you're in IT or because you've been following my career at HP. When I started at HP, one of my new responsibilities was to help take the LaserJet
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Tac Anderson
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One thing is for sure, nothing stands still around here for very long. Times of change always provide opportunities for self reflection. You may have noticed that we are now on a new blogging platform. This is a much improved scenario. Besides being a
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Tac Anderson
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Many of you may or may not know that my first love is all things Web. My primary personal blog is all about new media communications and how it's affecting business. Marketing and Small Businesses are a very close second, which is why why I wanted to
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Today I'm excited to bring you a guest post from Corey Smith . Besides being a personal friend (and someone I could strong arm into doing a guest post for me) Corey is a print industry veteran with a diverse background in Marketing and Business. He also
I just came across Lifehacker's Easy Ways to Reduce Wasted Printer Paper , which mentions the PC Magazine article Three Steps to the Paperless Office . This sparked some thoughts from Vince on printing and printing waste : "The challenge of printing less
There is a great video out on YouTube that was put together by HP that demonstrates the power of a little bit of creativity and the ability to print your own marketing material. I was impressed with the customization and turn around time of this project
Arguably one of the hardest decisions I've ever had to make when starting a new business is choosing a name. For us non creative types it can be horrible. Especially if you are starting a company with other people. You then have the additional difficulty
When you first start your business you often don't have much money to spend on a professional designer, so you bootstrap it. You have a friend or friend of a friend do it, or you go with a basic text logo or clip art. It get's you started and is "good
I can't believe I forgot to post this. With our spring product launch and new Marketing Impressions portal it slipped my mind. Last week we announced the winners to our Top Business Blog Contest . If you'd like the back story on this you can read Anita
Today is the official press launch of HP's new Small and Medium Business solutions. This includes new printers from LaserJet and OfficeJet as well as new supplies coming out this spring. The press release also highlights many of the resources that HP
HP is pre-releasing a new eBook six months before it's available for purchase, and making it available for free. The book will be download-able one chapter at a time. 9 Steps to Outstanding Market Success Chapter 1: Focusing - Available now Chapter 2
Anyone who knows me, knows that I'm not a designer. I'm not even sure I could open Photoshop (ok, I could but after that I'd be worthless). Most small business owners fall in this same boat. That's why HP's In-House Marketing initiative is so exciting
The very first business I owned was a skate shop. I remember when I received my first set of business cards for MY business. It made owning my own business seem real. Anytime someone asked what I did, I eagerly whipped out a card and thrust it into their
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