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One of the advantages from having been involved in the Social Media and Marketing space for the last 4 years is that I've made a lot of *friends*. 

And being the first to adopt many of the fun new tools long before they ever got main stream media coverage (often when they're still in beta), people often seek my opinion on social media, the tools and their application.

What I've compiled here is a list of 5 interviews I've done recently that would be of particularinterest to my fellow marketers.

Twitterview #9 - Tac Anderson

We are closing in on our 10th Twitterview and as Tac was one of the first person I followed on Twitter the site wouldn’t be complete without his input. So a very large thank you to Tac for being a part of this site.

I had the great honor of interviewing the social media gurus behind three of the top companies with blogs: Michael Brito, Social Media Strategist at Intel, LaSandra Brill, Manager, Web & Social Media Marketing at Cisco, and Tac Anderson, Web 2.0 Strategic Lead at Hewlett Packard (HP).

Company Culture at HP creates an Integrated Social Media Program

Tac Anderson is a the Web 2.0 Strategic lead for HP's Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing today with social media. Tac has been a student of social media since back in the 90s when we used to call this stuff "Community."

Tac Anderson: Measuring ROI, B-to-B Marketing, and the Role of the Strategist

(Second of a two-part article)
I did not ask Tac what kind of metrics they used to measure the success of that campaign, but he did share some of his guidelines for measuring the ROI of a campaign.

"Let's face it: there are not many best practices for Social Media and very few benchmarks. We all need to be open to learning as we go."
-- Tac Anderson

13 Steps to Create a Blog at Fortune 500 Companies

Reem Abeidoh recently compiled a list of 13 steps Fortune 500 companies could take to create a blog.  Several Blog Council members were interviewed for the article, including Intel (Michael Brito), Cisco (LaSandra Brill,) along with noted expert Tac Anderson of Hewlett Packard.

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