Mike Shaw, BSM Product Marketing.

My wife just bought a BMW 118D. The 118D won the "Green Car of the Year" award in 2008 at the New York Auto Show.  It does an amazing number of miles to the gallon (km to the litre / miles to the US gallon). Her old car (also a BMW) did about 26 miles per gallon. The 118D does 63 miles per gallon. Now, the new car is slightly smaller, so we're not comparing apples to apples. However, you get the point -- car manufacturers are pushing fuel economy to new limits. At the cost of acceleration? Not that I've noticed - when you put to the floor in the 118D, it most certainly accelerates.

I think there are parallels between fuel economy and IT operations.  During a down-turn, because there is less activity, there is less pressure on IT operations (fewer events, fewer system overloads, etc). This is like a car that is only required to go at 30 miles per hour and accelerate slowly because that's what everyone else on the road is doing.  In an attempt to cut the costs of motoring, one might be tempted to adjust the fuel injector so that a smaller amount of fuel is available. This will cut fuel costs during this recessionary period.

BUT, when we come out of recession (some time in 2010??), acceleration will be required. Actually, our competitors will be accelerating - it's up to us whether or not we match them. If we've chosen to create a fuel efficient car (like the BMW 118D), then we can match the required acceleration and have fuel efficiency. If we've decided to simply cut the fuel that goes into the car without any consideration for fuel efficiency, our competitors will accelerate away from us come the upturn.

During a down-turn, we are under pressure to cut IT operations costs. In fact, in a recent IDC study performed for HP Europe, 40% of customers surveyed said they were very likely to cut IT operating costs while 74% said it was likely they would cut IT ops costs.

We have two choices in how we behave in response to this pressure to cut costs. We can take a simple "let's cut people and that's it" path, or do we take the "fuel efficiency" path and create an IT operations to match the BMW 118D. If we just cut people, we'll drown in IT operations stuff when the upturn comes. If we create a fuel efficient IT ops engine, we'll be able to embrace the acceleration when the upturn comes.

This sentiment is echoed by recent comments make by HP's CEO, Mark Hurd (I'm sure Mark will be greatly comforted to know that he and I are in snych on this one). Mark said he didn't want to simply cut heads because when the upturn comes, he won't have the "people muscle" required to handle the upturn. HP's IT department is taking the BMW 118D approach - data centre consolidation, network operations efficiency, centralized event management, pro-active user experience management, constrained self-serve of IT product, etc.

So, how do we create a fuel efficient IT operations? I'm not an expert across the whole IT operations stack, so I'll talk to the area I know about - availability and performance management.  And in the interests of keeping these blog posts to a manageable size, I'll do that in the next post.

(Footnote: I'm sure all car manufacturers are producing more fuel efficient cars. My wife just happens to like BMWs, and she only looked at BMW!  I'll bet the average HP sales rep wished their customers were so loyal (naive ??))