When the recession hit you answered the call. Whether it was through consolidation, virtualization, automation, or other means you found ways to save money in IT.

Now comes an equally important part: how are you reinvesting those savings? Because while cutting costs keeps you competitive, figuring out how to turn those savings into business value is the ultimate goal. New products and services, innovation, training, reallocation of IT funds to sales and marketing can all build business value and competitive advantage. If you’ve saved money through one of these initiatives, what areas are you targeting for reinvestment?

We’re exploring this topic in a feature article on HP.com and want to hear your story. We are not seeking any kind of endorsement, comment or opinion of HP or any of its products or services. As a source for the story, you’ll have a chance to review and approve any quotes or references prior being published.

Please respond if you’re interested and include an email address or phone number so we can follow-up.    Michael [dot] Procopio [@] hp.com