Software Universe is only a few weeks away. We hold this event twice each year, alternating between a United States and European location. The upcoming event is in Hamburg at the Congress Centre Hamburg (CCH) from Wednesday, December 16th – Friday, December 18th 2009.

(If you missed our last Software Universe in Las Vegas, you can download some of the presentations here.)

We are very excited about this year’s show. There are many interesting presentations which we have put together based on information we have received after talking to many of our customers. Some highlights* (based on their relevancy to managing applications/ services - both physical and virtual) include:

 Wednesday, 16.12.2009

16:00-16:45 hall B22:  How to design, build and sell HP Business Availability Center (BAC) to end customers Rolf Vassdokken, Ergo Group

16:00 - 16:45 room 15: Enrich Service Quality Management with end-user Quality of Experience - Sacha Raybaud, Hewlett-Packard

17:00 - 17:45 hall G2: Application Lifecycle Management FastTour: Redefining the Lifecycle -Brad Hipps, Hewlett-Packard

17:00-17:45 hall 6:  Bankwest: deploying HP Business Availability Center solutions to monitor business services to help maximise service uptime and drive out cost - Richard Rees, Chief Manager, Platform Integrity; Richard Walker, Hewlett-Packard

18:00-18:45 hall G1: Quickly identify and resolve 4 common application issues using HP's Application Management Solution - Amy Feldman, Hewlett-Packard

18:00 - 18:45  room 13: Rabobank - An IT Operation's transformation. Maturing from silo management to a Unified Operations solution, underpinning a best practice approach for better business outcomes - Toine Jenniskens, Rabobank

Thursday, 17.12.2009

09:00-09:45 hall D: Isolation and Business Transaction Management: How new technologies in BAC help you better manage applications - Michael Procopio, Hewlett-Packard; Chris Tracey, Hewlett-Packard

10:00 - 10:45 hall F: Reducing costs and accelerating your BSM solution through HP SaaS - HMRC's experiences with on-site deployment and SaaS. -Spencer Holland, HMRC / CapGemini

10:00 - 10:45 hall D: The all new Operations Center (& BAC) licensing model: escaping the hardware bonds - Jon Haworth, Hewlett-Packard; Peter Crosby, Hewlett-Packard

15:15 - 16:00 BTO Impact of Virtualization on IT Management -Dennis Corning, Hewlett-Packard

15:15 - 16:00 hall C21: The Impact of Virtualization on IT Management - Mike Shaw, Hewlett-Packard

16:30 - 17:15 hall 6: Impact of HP Business Service Management solution on service provider business and end-user value (panel) -Rolf Vassdokken, Stefan Danisovsky and Vincenzo Asaro Telecom Italia

 Friday, 18.12.2009

 09:00 - 11:00 room 17: BSM - Advanced Workshop - Gundula Swidersky, Hewlett-Packard

 * dates, times, and speakers subject to change

Hope to see you there.

Sanjay Anne, Amy Feldman & Aruna Ravichandran