One of evolution’s tautologies is survival of the fittest. Whatever is best fit to survive, survives. Whatever survives is, by extension, fittest to survive. A lot like que será, será—whatever will be, will be. Sure, we get it—it’s a definition! However, this is a tautology only when taken from an a posteriori perspective (like the intellectually bankrupt concept of “social Darwinism”). From a different perspective—the a priori perspective—survival of the fittest is a contingency based on the future fitness of a species in a changing environment. And, while you’re living in the here and now, you don’t have 100% clarity of the future. What makes you most fit for survival is not fully known.

You may need contingency traits, which are extra traits that will allow you to respond better to the changing environment. Species that will survive and thrive when the world changes are species that have, serendipitously, differentiating attributes. This means that different future environments will have different future survivors and different definitions of fitness. Fitness is, indeed, arbitrary. Ask any marathoner meaning to bench press 300 pounds, or any bench-pressing behemoth pondering a long run—“fitness” depends on the context.

Since change is inevitable, and since you cannot predict with 100% accuracy what the future environment will look like, it may make sense to have multiple contingency traits to maximize survivability. This is a little tricky for a biological species, but much easier for a security printing job. Contingency deterrents can be added readily by a security variable data printing (SVDP) engine—these are deterrents not currently tracked, traced or authenticated. Contingency deterrents can be used to decoy or bait counterfeiters; in cases of recall; or as “back ups” for currently used deterrents. One contingency is that a counterfeiter “breaks” (reverse engineers) a currently used deterrent. The contingency deterrent allows you to roll over to the already-in-place, previously-unused deterrent—to move from counterfeiting to “counterfitness”.

Modifications are the driving force behind evolutionary changes. Mutations are the genetic basis for these modifications. Mutations are considered “random” in evolutionary terms—there are no Lamarckian mechanisms for translating life experience into gene alteration. These stochastic changes in genotype lead to (relatively) unpredictable changes in phenotype, and so provide the basis for different levels of “fitness” in a changing environment.

In security printing, modifications are built in to the surfeit of variable data features—so-called “contingency” deterrents described above. These allow a security printing protected product to modify in its strategy—how it deploys deterrents for QA, inspection, tracking, authentication, forensics, decoying and baiting.

Teleology is “the study of design or purpose in natural phenomena”. In security printing and imaging, evolution and intelligent design are not internecine concepts. An intelligent design for your security printing anticipates contingencies—the need to stop using a deterrent once counterfeiters have successfully “broken” it, for example. This is termed the innate moving target offered by security printing. In security printing, an intelligent design is indeed one that will evolve as the environment in which it works—an environment that includes reputable and disreputable people alike—evolves.

Chris Hedges argues in his recent book that one mistake made by extremists of any political, philosophical or ethical flavor is that of assuming we are on the road to progress. However, history teaches us that the process of progress and regression is cyclical. The price of freedom—and progress—is constant vigilance. And once vigilance relaxes, regression seizes the opportunity.

An evolutionary approach to security printing makes no such assumption. An “innate moving target” assumes and endless competition with the counterfeiters. Some times you stay ahead of them for while in this arms race—like the ancient Hittites with their chariot—and sometimes they figure it out quickly. Especially quickly if they bribe one of your own people!

The most complex species are generally those most specified for their environment. Horse, humans and hippos are good examples. Will these species evolve into something else? Perhaps. But history warns that bacteria will be around long after these hippos, humans and horses are simply part of history. Stephen J. Gould contrasted the frequency of occurrence vs. complexity long-tail phenomenon in one of his works (Three Rivers Press, 1996, Stephen J. Gould, “Full House”, pp. 170-171, the “power of the modal bacter”). Some highly complex species will always evolve, but the majority—and those that survive—will be the simplest.

In security printing and imaging, for example, it is easy to add complexity to your deterrents. A simple example is the use of serif vs. sans-serif fonts. Another simple example is the adding of steganographic information to all of your images. But simpler is usually better. Use multiple security printing deterrents together, and simply change the way the data in one relates to the data in the others. Your deterrents will “live longer” and all of your changes will be made in software, and not in the selection of deterrents themselves.

You’ll live longer, too. Species under less stress survive longer. I suggest security VDP as a survival tool for the fittest of printing professionals!