Recently, the World Economic Forum has selected 34 companies for special notice as "Technology Pioneers". Please see
http://www.weforum.org/en/Communities/Technology%20Pioneers/index.htm
The selections are based on the following criteria:
"The World Economic Forum has announced 34 visionary companies selected as Technology Pioneers 2009 for their accomplishments as innovators of the highest calibre, and whose technologies will have a deep impact on business and society. The selection of these companies is the result of a vigorous selection process, for which the Forum received more than 320 applications from around the world that were evaluated by 44 global technology experts."
Of these 34 visionary companies, 4 of the 15 in the "IT" category are companies providing products in Track and Trace/Anti-Counterfeiting (TT/ACF). These four pioneers are:
1. Advanced Track & Trace
www.advancedtrackandtrace.com
Jean-Pierre Massicot, Chief Executive Officer
Advanced Track & Trace is a pioneer in digital security solutions applied to Brand Protection.
2. Mojix, Inc.
www.mojix.com
Dr.Ramin Sadr, Founder & Chief Executive Officer - read the interview
Mojix, Inc. was founded in 2004 by a team of former JPL/NASA scientists and engineers with the vision of applying breakthroughs in deep space communications to exponentially refine the precision, reach and scope of RFID technology.
3. MPedigree
www.mPedigree.org
Bright B. Simons, Chief Strategist
mPedigree manages the 1393 service, which has been deployed in Ghana since January of this year, and is the first system anywhere in the world by means of which consumers and patients can instantly verify the source of a purchased pharmaceutical at no cost, at the point of purchase, using standard mobile phones.
4. TraceTracker Innovation ASA
www.tracetracker.com
Ole-Henning Fredriksen, Co-Founder & Chief Executive Officer - read the interview
TraceTracker is the global information exchange for the food industry.
Each of these companies has a different story--bringing advanced digital security printing to the play (ATT), bringing remote sensing advances to RFID (Mojix), making a difference where the introduction to the Internet is largely via phone (MPedigree), or providing food information exchange (TraceTracker). The creativity and utility of these four companies in obvious, and the fact that fully 12% of the World Economic Forum selections are in TT/ACF this year is a clear sign that this is not a fringe, an add-on, a secondary consideration any more. For all the right reasons--product safety, product recall, consumer empowerment, brand protection, supply chain visibility, product freshness, and many more--TT/ACF is the disruptive set of technologies that will be what consumers expect in just a few years.
[Thanks to Justin Picard for the link]
Best wishes for the Holidays!
Steve
Posted
12-23-2008 3:35 PM
by
StevenSimske
Filed under: security printing, security, brand protection, Track and Trace, authentication, safety, ATT, World Economic Forum, product safety, supply chain visibility, Mojix, TraceTracker, global exchange, consumer empowerment, Technology Pioneer, MPedigree, product recall, product freshness