Label and packaging folks, especially, take note--

A Braille standard has been proposed by the IADD for pharma packaging. This was actually a key discussion point at the recent Graphics of the Americas "Brand Protection" conference. Sure, there is an easy joke here--"If I'm reading this, then it doesn't affect me". Think again.

The U.S., as with so many things these days (try mobile barcoding), is not the leader here:

"Since 2005 it has been mandatory in the European Union to include Braille wording on the pack of every newly approved medicine, including uncontracted forms of the drug name and its strength if more than one is made available. By October 30, 2010, the requirement will be applied to all products, regardless of when they were approved. The European Commission published revised guidance on Braille in January. "

The full article is at:

http://www.in-pharmatechnologist.com/Packaging/Braille-standard-drawn-up-for-US-pharma-packaging/?c=JiBz%2FX6W894S79s6QuBFwQ%3D%3D&utm_source=newsletter_daily&utm_medium=email&utm_campaign=Newsletter%2BDaily

In the absence of US legislation, "The International Association of Diecutting and Diemaking (IADD) has produced a Braille standard for pharma packaging in North America that it plans to publish at the 2009 IADDFSEA Odyssey show in May, according to a report in Packaging News."

Cheers,

Steve