Yes, this is an HP blog, and so you forgive me when occasionally (and inevitably) I take an HP line on an announcement, event or trend. Out of interest of serving the broader anti-counterfeiting/anti-fraud/anti-tamper/customer safety community, I point you to our partner, GS1's, announcement on the HP/GS1 Product Recall program:

http://www.gs1ca.org/Page.asp?LSM=0&intNodeID=6&intPageID=1396

I couldn't agree more with their opening statement:

"November 3, 2009 – GS1 Canada, as part of a coalition of leading Canadian industry associations representing over 65,000 manufacturers, distributors and retailers, today launched a national product recall program that will enhance consumer safety and reduce the administrative burden for business.  With the increasing complexities of a global supply chain, this launch could not have come at a more important time."

Further down, you find the statement:

"The Program is founded on a standardized process created by GS1 Canada, the neutral, non-profit supply chain standards organization most well-known for creation and management of the universal product code (bar code), used by millions of businesses worldwide.  This global online platform uses robust HP cloud-computing technology and is based on global GS1 standards."

This is a good approach. GS1 provides accepted and well-considered global standards through GTIN, GDSN, etc., as noted in past posts here. Who wants to spend time dickering over competing standards? Not I. A better use of time is working with the industry experts to create a single standard that is simultaneously useful, fair and globally available, and then spend time differentiating applications built atop these standards.

Cheers,

Steve