Browse by Tags

Variable Data Printing and Improved Pharma Product Protection and Brand/Customer Interaction

My previous post was a link to the excellent In-Pharma Technologist blog edited by Nick Taylor. Nick solicited a posting from me back in April, but I could not find it on In-Pharma, so given a 1/2 year grace period, I think its time to post here: Variable...

Published 10-14-2009 4:18 AM by StevenSimske

Filed under: Counterfeiting, security printing, security, VDP, Track and Trace, authentication, SVDP, mass serialization, image forensics, steganography, counterfeit
Conference Time Part I: Extended Packaging

It's September. The month when most people's gas bills hit rock bottom. Kids are back in school, harvest is still just sweat and fury in the future. Closed are the pools, open are the schools, and life is good. Too good. So, those wonderful conference...

Published 09-24-2009 2:12 AM by StevenSimske

Filed under: variable data printing, security printing, security, VDP, packaging, layout, IS&T, NIP25 Conference, sensitivity analysis
Law of Power 4—Always Say Less Than Necessary

Continuing a reinterpretation of Robert Greene’s 1998 landmark, “The 48 Laws of Power”, I turn his Law #4 sideways (applying the law to the fighting of counterfeiting and other forms of fraud) and then turn it upside down (using the...

Published 07-22-2009 4:44 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Coriolanus, Marcel Duchamp, caloric restriction, Peter Sellers, Louis XIV
Law of Power 3: Conceal Your Intentions

In a continuing interpretation of Robert Greene’s 1998 bestseller, “The 48 Laws of Power” (Penguin Books), I turn it sideways (using the laws to fight counterfeiting and other forms of fraud) and then turn it upside down (using the laws...

Published 06-16-2009 7:34 PM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Kissinger, Talleyrand, Fouché, Napoleon, Hamlet
Summer Camp--not just for kids

OK, you've been looking forward all Spring to the Summer. Lazy days at the pool, beach, partially reflective tar covered roof, whatever. Then, about two weeks in, reality strikes. You're just as busy in June, July and August as you were when St...

Published 06-10-2009 3:12 AM by StevenSimske

Filed under: security printing, VDP, IMI, digital printing, summer camp, Digital Printing Summer Camp 2009
Law of Power 2—Never Put Too Much Trust in Friends; Learn To Use Your Enemies

In 48 posts on this site, Robert Greene’s modern-day Machiavellian masterpiece on the principles of power, “The 48 Laws of Power” (1998, Penguin Books), is being turned sideways (using the laws to fight counterfeiting and other forms...

Published 05-31-2009 5:34 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene
Law of Power 1—Never Outshine the Master

Robert Greene’s eclectic masterpiece on the ethics—or lack thereof—of success, “The 48 Laws of Power”, serves as the stimulus for a set of 48 blogs to come on how to use these laws in fighting fraud (turning his rules sideways...

Published 05-27-2009 5:35 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene
Print 2.0...and Barcode 2.0?

I just received the updated (5th) edition of "The Bar Code Book" for work on track and trace, security labels, etc. The author has jumped to Trafford, an on-demand printer, http://www.trafford.com/ , and the author notes in his forward, "Very...

Published 03-26-2009 9:17 PM by StevenSimske

Filed under: variable data printing, security, VDP, customization, print-on-demand, print on demand
Stocking Stuffers II: Security Printing Acronyms and Getting Started

[Another whitepaper length summary of some related articles from this year's blog] PRACTICE Good Anti-Counterfeiting Techniques I have previously remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and...

Published 12-30-2008 4:56 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, anti-counterfeiting, security, brand protection, brand name, VDP, security VDP, printing, security deterrent, anagram, Security Variable Data Printing, safety
Stocking Stuffers I: Evolution Whitepaper

[Part one of whitepaper-length recap's from this year's blog] An Evolving Allegory As an allegory for security printing, I have borrowed the concept of pre-adaptation from evolutionary biology. In the next few blogs I will borrow much more extensively...

Published 12-30-2008 4:52 AM by StevenSimske

Filed under: security printing, anti-counterfeiting, security, brand protection, VDP, forensics, SVDP, RFID, Pre-adaptation, Darwinism, Innate Moving Target, Security Variable Data Printing, Convergent Evolution, Punctuated Equilibrium, Evolution, Change, Co-evolution, Stephen Jay Gould, Gutenberg, Niles Eldridge, cladogram
An Evolving Analogy, Part V: Punctuated Equilibrium

The final section of the security printing/evolution allegory is punctuated equilibrium. Punctuated equilibrium is an evolutionary biology hypothesis largely attributable to Niles Eldridge and Stephen Jay Gould in 1972. The theory states that species...

Published 11-29-2008 6:44 AM by StevenSimske

Filed under: security printing, anti-counterfeiting, security, brand protection, VDP, forensics, SVDP, RFID, Pre-adaptation, Darwinism, Innate Moving Target, Security Variable Data Printing, Convergent Evolution, Punctuated Equilibrium, Evolution, Change, Co-evolution, Stephen Jay Gould, Gutenberg, Niles Eldridge, cladogram
An Evolving Analogy, Part 4: Survival of the fittest, modification, teleology, progress and complexity

Survival of the fittest One of evolution’s tautologies is survival of the fittest. Whatever is best fit to survive, survives. Whatever survives is, by extension, fittest to survive. A lot like que será, será—whatever will be, will be. Sure, we get it...

Published 11-05-2008 6:45 PM by StevenSimske

Filed under: security printing, anti-counterfeiting, security, brand protection, VDP, forensics, SVDP, Pre-adaptation, Darwinism, Innate Moving Target, Security Variable Data Printing, Convergent Evolution, Punctuated Equilibrium, Evolution, Change, Co-evolution, Stephen Jay Gould, Social Darwinism, Complexity, Contingency
Pharmaceutical Commerce Webinar, November 18

In two weeks, I have the opportunity to participate in Pharmaceutical Commerce's webinar on "How Digital Printing Changes the Game for Packaging, Labeling, and Brand Protection". The link to register for the webinar is: http://events.newanglemedia...

Published 11-04-2008 4:58 AM by StevenSimske

Filed under: security printing, brand protection, Supply Chain, VDP, pharmaceuticals, SVDP, packaging, labels, digital printing, Webinar, pharmaceutical commerce
An Evolving Analogy: Part 3, Convergent Evolution and Mimicry

Change isn’t always for the better. You can, for example, be short-changed. You can change from bad to worse. You can change your Outlook (Microsoft or otherwise). Or you can change a diaper (well, this is better, presumably, for the wearer of the diaper...

Published 10-17-2008 5:10 AM by StevenSimske

Filed under: security printing, anti-counterfeiting, security, brand protection, VDP, forensics, SVDP, RFID, Pre-adaptation, Darwinism, Innate Moving Target, Security Variable Data Printing, Convergent Evolution, Punctuated Equilibrium, Evolution, Change, Co-evolution, Mimicry, Analogy, Homology, Batesian Mimicry
An Evolving Analogy, Part 2: Co-Evolution

Co-evolution is the process by which two species simultaneous exert selective pressure on each other, termed “reciprocal evolutionary adaptations”. Flowers and bees are a good example of mutualism, wherein the shared selective pressure results in a tangible...

Published 10-05-2008 4:59 AM by StevenSimske

Filed under: security printing, anti-counterfeiting, security, brand protection, VDP, forensics, SVDP, RFID, Pre-adaptation, Darwinism, Innate Moving Target, Security Variable Data Printing, Convergent Evolution, Punctuated Equilibrium, Evolution, Change, Co-evolution, Host-Parasite, Mutualism, Dilbert, Pointy-Haired Boss

Syndication

Recent Posts

Tags

News

Archives

Variable Data Printing and Improved Pharma Product Protection and Brand/Customer Interaction

Conference Time Part I: Extended Packaging

Law of Power 4—Always Say Less Than Necessary

Law of Power 3: Conceal Your Intentions

Summer Camp--not just for kids

Law of Power 2—Never Put Too Much Trust in Friends; Learn To Use Your Enemies

Law of Power 1—Never Outshine the Master

Print 2.0...and Barcode 2.0?

Stocking Stuffers II: Security Printing Acronyms and Getting Started

Stocking Stuffers I: Evolution Whitepaper

An Evolving Analogy, Part V: Punctuated Equilibrium

An Evolving Analogy, Part 4: Survival of the fittest, modification, teleology, progress and complexity

Pharmaceutical Commerce Webinar, November 18

An Evolving Analogy: Part 3, Convergent Evolution and Mimicry

An Evolving Analogy, Part 2: Co-Evolution