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HP Anti-Counterfeiting Site

Those of you interested in seeing how a big brand (in this case, HP) advertizes its anti-counterfeiting overt deterrence, please take a look at: http://www.hp.com/sbso/product/supplies/whybuy_fraud.html?jumpid=ex_R295_go/anticounterfeit/supplies Please...

Published 03-09-2009 12:30 AM by StevenSimske

Filed under: Counterfeiting, deterrents, anti-counterfeiting, security, brand protection, brand name, copy prevention, tamper-evidence, unique ID, HP, HP inks, anti-copy, HP toners
Stocking Stuffers II: Security Printing Acronyms and Getting Started

[Another whitepaper length summary of some related articles from this year's blog] PRACTICE Good Anti-Counterfeiting Techniques I have previously remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and...

Published 12-30-2008 4:56 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, anti-counterfeiting, security, brand protection, brand name, VDP, security VDP, printing, security deterrent, anagram, Security Variable Data Printing, safety
Can't be counterfeited? Watch me...

Michael McDonald, a branding expert at HP, pointed out this WSJ article on the "watch that can't be counterfeited": http://online.wsj.com/article/SB122411896958338969.html?mod=dist_smartbrief Let's spot a couple of questionable aspects...

Published 10-22-2008 4:49 AM by StevenSimske

Filed under: Counterfeiting, security, brand protection, brand name, authentication, microtext, invisible inks, Vacheron, laser performations, Quai de I'lle, Wall Street Journal, watch
The Price of Oil, Part 2

Yesterday's blog focused on three reasons--the most important of which for this blog is counterfeiting and related fraud--why outsourcing to disengaged, unaffiliated third parties may be disastrous to your brand long-term. Today's brief addendum...

Published 07-06-2008 7:49 PM by StevenSimske

Filed under: Counterfeiting, security printing, brand protection, Outsourcing, brand name, oil price
What's in a name? It's not brand new...

Brands are worth more, worldwide, than all counterfeits combined. Why? Because brands are the targets of counterfeits. Without brands, all products would be generics. There would be "counterfeit generics" but it just wouldn't be as lucrative...

Published 06-28-2008 6:36 AM by StevenSimske

Filed under: Space Odyssey, airports, branding, LaGuardia, brand name, AYDS, giardia, O'Hare, Dulles

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HP Anti-Counterfeiting Site

Stocking Stuffers II: Security Printing Acronyms and Getting Started

Can't be counterfeited? Watch me...

The Price of Oil, Part 2

What's in a name? It's not brand new...