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Forgotten Factor in Financial Freefall?
Does Theft Matter?
What's in a name? It's not brand new...
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anti-counterfeiting
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Forgotten Factor in Financial Freefall?
In earlier blogs, I discussed the impact of the unflat earth, fuel prices and counterfeiting on the economics of branded goods. With the US economy in free fall, and its impact on the world economy remaining to be seen, it is worth considering the role...
Published
09-19-2008 2:10 PM
by
StevenSimske
Filed under:
Counterfeiting
,
anti-counterfeiting
,
security
,
branding
,
fuel costs
,
oil price
,
economy
,
fakes
,
Fannie Mae
,
Freddie Mac
,
financial
,
Iraq War
,
AIG
Does Theft Matter?
One of my colleagues and friends, Puneet Mehta (one of HP’s top RFID/Supply Chain experts), pinged me recently, and mentioned “I found this interesting article about the theft of baby formula. [Is it salient] to Security Printing?” This is an excellent...
Published
09-09-2008 5:15 AM
by
StevenSimske
Filed under:
variable data printing
,
anti-counterfeiting
,
security
,
brand protection
,
Supply Chain
,
branding
,
VDP
,
security VDP
,
forensics
,
tamper-evidence
,
unique ID
,
packaging
,
copy-detection
,
baby formula
,
infant formula
,
labels
,
stealing
,
theft
What's in a name? It's not brand new...
Brands are worth more, worldwide, than all counterfeits combined. Why? Because brands are the targets of counterfeits. Without brands, all products would be generics. There would be "counterfeit generics" but it just wouldn't be as lucrative...
Published
06-28-2008 6:36 AM
by
StevenSimske
Filed under:
Space Odyssey
,
airports
,
branding
,
LaGuardia
,
brand name
,
AYDS
,
giardia
,
O'Hare
,
Dulles