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Conference Time Part I: Extended Packaging

It's September. The month when most people's gas bills hit rock bottom. Kids are back in school, harvest is still just sweat and fury in the future. Closed are the pools, open are the schools, and life is good. Too good. So, those wonderful conference...

Published 09-24-2009 2:12 AM by StevenSimske

Filed under: variable data printing, security printing, security, VDP, packaging, layout, IS&T, NIP25 Conference, sensitivity analysis

Law of Power 4—Always Say Less Than Necessary

Continuing a reinterpretation of Robert Greene’s 1998 landmark, “The 48 Laws of Power”, I turn his Law #4 sideways (applying the law to the fighting of counterfeiting and other forms of fraud) and then turn it upside down (using the...

Published 07-22-2009 4:44 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Coriolanus, Marcel Duchamp, caloric restriction, Peter Sellers, Louis XIV

Law of Power 3: Conceal Your Intentions

In a continuing interpretation of Robert Greene’s 1998 bestseller, “The 48 Laws of Power” (Penguin Books), I turn it sideways (using the laws to fight counterfeiting and other forms of fraud) and then turn it upside down (using the laws...

Published 06-16-2009 7:34 PM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene, Kissinger, Talleyrand, Fouché, Napoleon, Hamlet

Law of Power 2—Never Put Too Much Trust in Friends; Learn To Use Your Enemies

In 48 posts on this site, Robert Greene’s modern-day Machiavellian masterpiece on the principles of power, “The 48 Laws of Power” (1998, Penguin Books), is being turned sideways (using the laws to fight counterfeiting and other forms...

Published 05-31-2009 5:34 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene

Law of Power 1—Never Outshine the Master

Robert Greene’s eclectic masterpiece on the ethics—or lack thereof—of success, “The 48 Laws of Power”, serves as the stimulus for a set of 48 blogs to come on how to use these laws in fighting fraud (turning his rules sideways...

Published 05-27-2009 5:35 AM by StevenSimske

Filed under: variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection, VDP, counterfeit, 48 Laws of Power, Robert Greene

Partnership for Safe Medicines

Security printing, RFID and related mechanisms to address counterfeiting and others supply chain fraud depend on the stick (investigation, evidence, prosecution) and the carrot (reward for compliance). The carrot is readily addressed through variable...

Published 04-25-2009 3:58 AM by StevenSimske

Filed under: variable data printing, security printing, anti-counterfeiting, security, RFID, Drugs, Partnership for Safe Medicines, Pharmacists, PSM

Print 2.0...and Barcode 2.0?

I just received the updated (5th) edition of "The Bar Code Book" for work on track and trace, security labels, etc. The author has jumped to Trafford, an on-demand printer, http://www.trafford.com/ , and the author notes in his forward, "Very...

Published 03-26-2009 9:17 PM by StevenSimske

Filed under: variable data printing, security, VDP, customization, print-on-demand, print on demand

Amusing ourselves to death

A blog on a 24-year old book? Seems to go against the whole mobile, Web 2.0, "change is changing" metaphor of the 21st century, at first. But, it has never been more important. The Wikipedia entry on Neil Postman's seminal book, officially...

Published 02-26-2009 3:36 PM by StevenSimske

Filed under: variable data printing, Education, Politics, Video, Television, language, exposition, Blogs, Neil Postman

Stocking Stuffers II: Security Printing Acronyms and Getting Started

[Another whitepaper length summary of some related articles from this year's blog] PRACTICE Good Anti-Counterfeiting Techniques I have previously remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and...

Published 12-30-2008 4:56 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, anti-counterfeiting, security, brand protection, brand name, VDP, security VDP, printing, security deterrent, anagram, Security Variable Data Printing, safety

Does Theft Matter?

One of my colleagues and friends, Puneet Mehta (one of HP’s top RFID/Supply Chain experts), pinged me recently, and mentioned “I found this interesting article about the theft of baby formula. [Is it salient] to Security Printing?” This is an excellent...

Published 09-09-2008 5:15 AM by StevenSimske

Filed under: variable data printing, anti-counterfeiting, security, brand protection, Supply Chain, branding, VDP, security VDP, forensics, tamper-evidence, unique ID, packaging, copy-detection, baby formula, infant formula, labels, stealing, theft

High and dry

Hiking in the mountains above the Black Canyon of the Gunnison, I saw the dead tree shown in the photo below... I was interested in how the tree had died. Was it too high on the mountain? Was the ground beneath it too porous to hold water during the growing...

Published 07-12-2008 6:37 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, security, brand protection, Supply Chain, value chain, Cape Cod, Black Canyon of the Gunnison, Pine beetle, VDP

Thanks for making it easy!

This week on my blog I am Guido De Terenza, the crime lord of deterrents , and I am starting off my counterfeit counterblog thanking all of you good people in brand owner land for making my job easier. Nothing makes Guido happier than a brand owner who...

Published 05-31-2008 6:20 AM by StevenSimske

Filed under: Counterfeiting, reverse engineering, variable data printing, security printing

Universal Acid

In the previous blog, I outlined the broad PRACTICE of preventing anti-counterfeiting. In today’s blog, I focus in on one specific technology which, if used properly, can help tips the odds in favor of the legitimate supplier and the concerned customer...

Published 05-19-2008 3:21 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, authentication training, anti-counterfeiting, security, brand protection

PRACTICE Good Anti-Counterfeiting Techniques

In the previous blog, I remarked that the approaches to counter counterfeiting depend on the relative mix of addressable and unaddressable counterfeiting occurring in the supply chain. If the counterfeiting is not addressable, then the brand must continue...

Published 05-12-2008 4:35 AM by StevenSimske

Filed under: Counterfeiting, reverse engineering, variable data printing, security printing, authentication training, deterrents, activate, train, research, convict, collect, investigate, evolve, plan

How Do You Address That?

We’ve all been there. Meeting that skinny, medium-height, cropped hair, boyish-faced person named “Chris” or “Pat” at a social gathering. Is it a man or a woman? How do you address that person? Thankfully, “Ms.” has entered the English language, but we...

Published 05-06-2008 12:51 AM by StevenSimske

Filed under: Counterfeiting, variable data printing, security printing, deterrents, anti-counterfeiting, security, brand protection

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