Hide the Supply Chain...Trust the Seller?

StevenSimske — Wed, 12 Nov 2008 06:18:00 GMT

Thanks to my friend Bill Tucker to this link to Amazon's "frustration-free" packaging:

http://www.amazon.com/gp/help/customer/display.html/?nodeId=200285450

It is described as:

"The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It's designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box."

Amazon is (rightly) advertizing this as a sustainability approach--less packaging is used, and less plastic is wasted. By partnering with the brand owner, Amazon states, "we work directly with manufacturers to box products in Frustration-Free Packages right off the assembly lines, which reduces the overall amount of packing materials used".

This is true--when there is no fraud. It will be interesting to see what security devices are placed on the Frustration-Free Packaging as it moves forward. If "none", I'd be looking at this carefully if I were a counterfeiter.

-Steve

Security Printing and Imaging : Amazon.com, Amazon

Hide the Supply Chain...Trust the Seller?