DIY Marketing in 3 Easy Steps and 15 minutes or less (plus, get a 20% off coupon)

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I've said this before but I'll say it again: Whether your business is just launching or has been in the black for years, your brand is -- or should be -- as unique as you are. Your "story" is often the reason customers decide to spend money with you.

The expertise, strategy and tips shared in the Small Business Marketing Guide (brought to you by HP) will help you develop the compelling and unique story of your business -- whether that brand story is a logo, a brochure, your company letterhead, a website, or all of these and more. I want to help you start sharing that story -- without breaking the bank. And it starts with three easy steps.

Visit the HP Creative Studio and select a free template.
Download the template and customize it with your information.
Print it, share it, and start building your business.

It's really that easy. But I'm betting you'll be more likely to give it a try -- and succeed -- if I show you how.

Follow these steps to get customized, professionally designed letterhead and envelopes for your business in 15 minutes or less.

Step 1: Visit the HP Creative Studio and select a free template.
I selected the "Stationery and Envelopes" category.

Then I selected the FREE "Circles" Letterhead Template. (You can choose from more than 25 FREE professionally designed letterhead templates by using the arrows to scroll through the thumbnail menu.)

Then I downloaded the matching "Circles" envelope template.

Step 2: Customize and Save your new Marketing Materials
Tip: In Microsoft Word, I first do a "Save As" to rename the files and save them to my notebook. (I find it's better to have a locally stored copy to edit, tweak, and have available for future use and printing.)

Get started by selecting the text and replacing it with your company name. I'll show you what it looks like before and after I change the text.

DIY Marketing is easy with the HP Creative Studio. With this Free Letterhead Template, just select the placeholder text and replace it with your company name.

Here's what it looks like after inserting my own text:

DIY Marketing is easy with the HP Creative Studio. Customize professionally designed letterhead template with your own company name.

Be sure to customize the contact and address information in the footer of the page, too:

DIY Marketing is easy with the HP Creative Studio. Remember to customize the footer of your new free letterhead, too.

Then do the same for matching envelope by editing the placeholder text to insert your company name and address. The before and after...

DIY Marketing is easy with the HP Creative Studio. Complete your letterhead with a professionally designed envelope -- for free.

DIY Marketing is easy with the HP Creative Studio. Complete your letterhead with a professionally designed envelope -- for free. Customizing your new envelope is as easy as selecting placeholder text and replacing it with your own.

Step 3: Print it, share it, and start growing your business. (And get a 20% off coupon!)

You now have professionally designed, customized letterhead you can print yourself. But I'd be remiss if I didn't share one more piece of advice: If you want professional quality color marketing materials that you can print yourself (at up to 50% less cost per page and energy costs than laser), I highly recommend the HP Officejet Pro 8500 and Original HP Officejet Ink and Supplies.