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<?xml-stylesheet type="text/xsl" href="http://www.communities.hp.com/online/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Making Sense of SOA Blog : HP Software Universe</title><link>http://www.communities.hp.com/online/blogs/soa/archive/tags/HP+Software+Universe/default.aspx</link><description>Tags: HP Software Universe</description><dc:language>en</dc:language><generator>CommunityServer 2008.5 SP1 (Build: 31106.3070)</generator><item><title>Showcase your SOA Success -- Call for Papers -- HP Software Universe EMEA</title><link>http://www.communities.hp.com/online/blogs/soa/archive/2009/08/20/showcase-your-soa-success-call-for-papers-hp-software-universe-emea.aspx</link><pubDate>Thu, 20 Aug 2009 20:23:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:103289</guid><dc:creator>kellyemo</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.communities.hp.com/online/blogs/soa/rsscomments.aspx?PostID=103289</wfw:commentRss><comments>http://www.communities.hp.com/online/blogs/soa/archive/2009/08/20/showcase-your-soa-success-call-for-papers-hp-software-universe-emea.aspx#comments</comments><description>&lt;p&gt;HP Software Universe in Europe this year comes to Germany.&amp;nbsp; Hamburg, Germany to be exact, during December 15-18, 2009.&amp;nbsp;&amp;nbsp; The timing and venue will allow attendees and speakers to enjoy the festive holiday atmosphere and collaborate with&amp;nbsp;peers and HP Software SOA experts and executives.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;While December sounds like a long time away, it&amp;#39;s a relatively short three months and we are collecting abstracts now.&amp;nbsp;&amp;nbsp; We are accepting speaking abstracts of two types:&lt;/p&gt;
&lt;p&gt;Business Abstracts:&amp;nbsp; To focus on customer successes with HP software and best practices that are returning real results to the business -- In terms of SOA, success stories with real ROI, best practices for effecting organizational change and process improvements and other aspects of SOA adoption that are returning business results&lt;/p&gt;
&lt;p&gt;Technical Abstracts:&amp;nbsp; Use cases, implementation success stories, tips and tricks and other areas of interest to the technical stakeholders and potential users of SOA solutions.&lt;/p&gt;
&lt;p&gt;Tell your story!&amp;nbsp; Collaborate with your peers and enjoy the event!&amp;nbsp; -- submit abstracts &lt;a href="http://www.eproconvention.com/events/su2009cfp/"&gt;at this link here&lt;/a&gt;&amp;nbsp;by September 4th, 2009&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.communities.hp.com/online/aggbug.aspx?PostID=103289" width="1" height="1"&gt;</description><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA/default.aspx">SOA</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/HP+Software+Universe/default.aspx">HP Software Universe</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA+Governance+SOA+Systinet/default.aspx">SOA Governance SOA Systinet</category></item><item><title>What’s needed now -- Pragmatic SOA with measurable results – in action at HP Software Universe</title><link>http://www.communities.hp.com/online/blogs/soa/archive/2008/12/03/what-s-needed-now-pragmatic-soa-with-measurable-results-in-action-at-hp-software-universe.aspx</link><pubDate>Wed, 03 Dec 2008 00:07:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:86860</guid><dc:creator>kellyemo</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.communities.hp.com/online/blogs/soa/rsscomments.aspx?PostID=86860</wfw:commentRss><comments>http://www.communities.hp.com/online/blogs/soa/archive/2008/12/03/what-s-needed-now-pragmatic-soa-with-measurable-results-in-action-at-hp-software-universe.aspx#comments</comments><description>&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font size="3"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;I think the industry has had enough of espousing the academic promise of SOA at this point. With economic pressures mounting, what we need to see are real results from pragmatic SOA adoption.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;The good news is that we are seeing real examples of measurable SOA success in action more and more frequently.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font size="3"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;Next week is &lt;a class="" title="HP Software Universe Home Page" href="http://h41112.www4.hp.com/events/su2008/index.html"&gt;HP Software Universe&lt;/a&gt; in beautiful Vienna, Austria.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;HP is planning a roster of speakers on the subject of SOA that are reflecting this theme.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;In particular, there is a focus on SOA Governance, which is proving to provide the guidance and discipline IT needs to ensure SOA stays on track.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;I plan to blog on the insights from this event shortly.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;However, to pique your interest, here are some of the planned sessions:&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font size="3"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;On Tuesday, December 9&lt;sup&gt;th&lt;/sup&gt;, the Austrian Ministry of Finance will be speaking on adopting an IT Governance approach for SOA.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Also on Tuesday, Telecom Italia will be sharing how they established a framework for service quality and reliability through SOA Governance.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;HP’s Tim Hall will be speaking on why SOA Governance is necessary to effectively navigate the SOA journey on Wednesday, December 10&lt;sup&gt;th&lt;/sup&gt;.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;Also on Wednesday you can hear from HP and one of our partners, Alcatel-Lucent, on how to establish secure SOA Governance for compliance.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font size="3"&gt;&lt;font face="arial,helvetica,sans-serif"&gt;No flashy “SOA will save the world and slice your toast” presentations… just pragmatic, how-to presentations that will share how SOA and SOA Governance best practices will enable IT to achieve faster return on their SOA investments and keep the SOA train on the track.&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:Arial;"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;Stay tuned for the insights from this event.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;Also, if you missed the HP and IDC webcast last month that covered customer-experience-based best practices for successful SOA adoption, I encourage you to listen to the replay &lt;/font&gt;&lt;a class="" title="Registration page for HP and IDC SOA Best Practices Webcast" href="https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&amp;amp;eventid=119843&amp;amp;sessionid=1&amp;amp;key=B87C93887841585026D715DF9BC49726&amp;amp;partnerref=hp&amp;amp;sourcepage=register"&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;here.&lt;/font&gt;&lt;/a&gt;&lt;/span&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&amp;nbsp;&lt;/font&gt; 
&lt;p&gt;&lt;font face="arial,helvetica,sans-serif" size="3"&gt;&lt;/font&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.communities.hp.com/online/aggbug.aspx?PostID=86860" width="1" height="1"&gt;</description><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA+Governance/default.aspx">SOA Governance</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA/default.aspx">SOA</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/HP+Software+Universe/default.aspx">HP Software Universe</category></item><item><title>Recent SOA best practice gems from HP SOA Customers – or more than lost wages comes from attending HP Software Universe in Las Vegas</title><link>http://www.communities.hp.com/online/blogs/soa/archive/2008/06/30/recent-soa-best-practice-gems-from-hp-soa-customers-or-more-than-lost-wages-comes-from-attending-hp-software-universe-in-las-vegas.aspx</link><pubDate>Mon, 30 Jun 2008 21:34:00 GMT</pubDate><guid isPermaLink="false">964d1d0f-bea0-4201-a2aa-8aa369a35a46:83532</guid><dc:creator>kellyemo</dc:creator><slash:comments>1</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.communities.hp.com/online/blogs/soa/rsscomments.aspx?PostID=83532</wfw:commentRss><comments>http://www.communities.hp.com/online/blogs/soa/archive/2008/06/30/recent-soa-best-practice-gems-from-hp-soa-customers-or-more-than-lost-wages-comes-from-attending-hp-software-universe-in-las-vegas.aspx#comments</comments><description>&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;I drew the lucky straw to be a track manager at &lt;a class="" title="hp software universe" href="http://blogs.zdnet.com/Gardner/?p=2694"&gt;HP Software Universe&lt;/a&gt;.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;This meant I was tagged to organize all the sessions at HP Software Universe for our SOA track . &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;The positive side of the administrivia was that in the process, I had the opportunity to review and hear some great presentations from our SOA customers who are making the journey towards effective SOA transformation.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Here are some of the quips and gems that stood out for me:&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;1. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;One customer mentioned how for their organization, SOA is a tool within an Enterprise Architecture:&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;The key message here is that you never do SOA for “SOA’s sake”.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;It’s a tool to help you achieve an architectural objective:&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;agility, re-use, efficiency.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt; 
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;If you want to dig into this topic more, there is some interesting writing about SOA and EA &lt;a class="" title="cbronline" href="http://www.cbronline.com/article_news.asp?guid=EF29A3C6-F0F9-4B92-805B-D207D2E92DED"&gt;here&lt;/a&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;2. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;One needs clear SOA transformation metrics to measure success:&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;What is your SOA measured against?&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;For one key customer, the clear metrics are 1)&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;standards conformance and 2) business agility.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Business agility is defined as the ability to see new business intentions, realize business changes and make improvements quickly.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;To hear more about measureable benefits of SOA check out &lt;a class="" title="Tim Hall&amp;#39;s podcast" href="http://blogs.zdnet.com/Gardner/?p=2694"&gt;Tim Hall’s podcast&lt;/a&gt;&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="MARGIN:0in 0in 0pt;"&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&lt;span style="mso-spacerun:yes;"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;3. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Don’t be surprised that one of the largest adoption hurdles is that SOA is fraught with “charge back challenges” -- In order for a group to adopt SOA it must be cheaper for the potential service consumer than to do it themselves.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;(This should be obvious)&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;4. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;How to manage versions effectively in a SOA? &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;A best practice is to establish a time-based contract between service consumer and provider – allows the service provider to get consumers onto new versions, otherwise they will never move.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;5. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;My favorite -- How to entice project teams to adopt SOA?&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Show them how SOA will grow their kingdom and make them a bigger king – appeal to ego, create a buzz – the more groups that use the service, the more successful the service provider, or the bigger the &amp;quot;kingdom&amp;quot;.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;6. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Sometimes silos are not a dirty word.&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;One customer started building out SOA in silos and is now connecting them when the organization has matured enough to handle it – the goal, build initial focused success, gain people buy-in, then expand scope&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;7. And since there are two sides to every story, that said, some silos must be broken from the get-go. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;For example, to have success in attaining SOA quality testing that works—you must have collaboration between development and QA – services change continuously during design, requirements definition, development and testing and dev and QA must have a dynamic feedback loop to get a positive result.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;8. &lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp;&lt;/span&gt;Finally a good quote&amp;nbsp; ”you need SOA governance but it can’t be bureaucratic”&lt;span style="mso-spacerun:yes;"&gt;&amp;nbsp; &lt;/span&gt;Governance should make SOA easier not put up roadblocks.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&amp;nbsp;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;As the cliché goes..for many of these customers the carrot is proving more effective than the stick.&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY:&amp;#39;Futura Bk&amp;#39;;"&gt;&lt;font size="3"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://www.communities.hp.com/online/aggbug.aspx?PostID=83532" width="1" height="1"&gt;</description><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA+Governance/default.aspx">SOA Governance</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA/default.aspx">SOA</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/HP+Software+Universe/default.aspx">HP Software Universe</category><category domain="http://www.communities.hp.com/online/blogs/soa/archive/tags/SOA+Quality/default.aspx">SOA Quality</category></item></channel></rss>