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Great video of our CEO Mark Hurd and Jeffrey Katzenberg, CEO of DreamWorks on the marriage between HP and DreamWorks. Enjoy! Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-14-2009
Filed under:
Filed under: HP, marketing, Scott Berg, Hewlett Packard, marketer, 2009, Entertainment, DreamWorks, Mark Hurd, Fortune, Jeffrey Katzenberg, CEO, Technology
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As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
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HIMA_V4.pdf I had the opportunity to present to the Houston Interactive Marketing Association (HiMA) a couple of weeks ago. This group is really a fantastic organization dedicated to teaching and providing guidance to teh Houston marketing community. We had a very lively discussion with 200 or so marketers...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-02-2009
Filed under:
Filed under: Facebook, marketing, Scott Berg, advertising, media, marketer, efficiency, CMO, youtube, emerging media, Domestic, International, 2009, Media Trends, User Generated Content, Blogging, internet, Change, Denuo, Transformation, Houston Interactive Marketing Association, HIMA
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Our last day at HPTF 2009. Here's the buzz from Thursday: axmc: #HPTF Wayne Asp of the HP IT Transformations Center about making very large changes simultaneously across organizations. http://bit.ly/MIRVy (expand) Jun 18, 2009 11:51 PM GMT · from bit.ly axmc: #HPTF SDR News interviews Gary...
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by Doug Dewerd Lots of activity this week at HP Tech Forum in Las Vegas - and not just in the casinos! The announcement of the new Extreme Scale Out (ExSO) systems (SL160z G6, SL170z G6, SL2x170z G6, along with their cousin the DL1000 G6) appears to be a huge hit. The folks showing this in the HP booth...
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by Chris Purcell This is my last full day at Tech Forum 2009 and I elected to split the day in half and send the morning in further breakout sessions and the afternoon on the exhibit floor. Energy was still high when I looked around attendees that were having breakfast, although starting the sessions...
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Day two - we made the top 100 Twitter hash tags (#hptf) for the day! Here are Tuesdays Tweeter-ific postings. Thanks to all who contributed their thoughts & insights! BobRinGA: How do you reduce the power in your Data Center? Turn off unused systems and turn off systems when you aren't using...
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Greetings from HPTF2009! These is plenty of BUZZ everywhere at Mandalay Bay in Las Vegas. Check out the Twittering - let us know if you missed Twittering but want to share your HPTF sound bites on this blog. Also check out http://www.hp.com/go/HPTF-buzz for more info, videos, pics, presentations, blogs...
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By Chris Purcell Interesting first impressions arriving at Las Vegas international airport – chipper, excited people arriving, to a lot of blearing, tired people leaving. This is my fist opportunity to visit HP Tech Forum which is being held at the Mandalay Bay, Las Vegas – which has attracted...
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Traveling to the show? Share with us your experiences. Can't travel? Stay tuned to this web site for the latest info. At Tech Forum (June 16 - 18 in Las Vegas) HP will showcase its premier enterprise computing solutions. The event will feature daily keynote speakers, presentations and booth demos...
Posted to
Reality Check: Server Insights
by
Kristie Popp
on
06-14-2009
Filed under:
Filed under: HPC, servers, datacenter, HP POD, pod, ProLiant, G6, racks, shared storage, scale-out servers, 2009, HPTF, Tech Forum, Tech Form event and expo
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I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
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Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the need for people who understand the entire digital...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-03-2009
Filed under:
Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR
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An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
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MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested in this very unique way of printing… just let...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization
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No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem