During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind. Alrighty, let’s get down to the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-29-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda
I was reading AdWeek this morning and saw this article about MediaVest’s (part of the Publicis Groupe ) decision to rebrand media planning into “Truth and Design.” As Lisa Donahue, CEO of the new organization Truth and Design, said, “"Planning is bad," she said. "By its nature, planning...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-04-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Adweek, interactive, marketer, creative, emerging media, collaboration, Truth and Design, red herring mediavest, Lisa Donahue, planning