I was reading AdWeek this morning and saw this article about MediaVest’s (part of the Publicis Groupe ) decision to rebrand media planning into “Truth and Design.” As Lisa Donahue, CEO of the new organization Truth and Design, said, “"Planning is bad," she said. "By its nature, planning...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-04-2008
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Adweek, interactive, marketer, creative, emerging media, collaboration, Truth and Design, red herring mediavest, Lisa Donahue, planning