As I receive blog alerts about “Ease of Doing Business” and “Customer Experience”, I’ve been watching the comments regarding the latest Forrester customer experience index (CxPi) Survey which indicates Apple came up with a “good” rating at 80% while Compaq/HP came up with a 63% to 66%, and Dell came...
In a previous blog, http://www.communities.hp.com/online/blogs/ease-of-doing-business/archive/2008/11/20/disneyworld-does-it.aspx , I cite 5 rules for ease of doing business and improving customer experience. The 2 nd rule I cited was that you must “Evaluate your processes and procedures with #1(put...
I often get asked “how is ease of doing business and customer experience alike or different”? In Bruce Temkin’s Customer Experience Matters Blog, http://experiencematters.wordpress.com/2008/08/06/what-the-heck-is-customer-experience/ , He defines the customer experience as “the perception that customers...