No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
Having lived through a few hurricanes now I can personally tell you the destruction we Houstonians have seen with Ike is incredible. With a great deal of luck my family didn’t suffer any harm and although we had trees down, water, sewer and electricity issues the overall situation is good. A tragedy...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-23-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, MMA, Mobile Marketing Association, Messaging, creative, emerging media, Allstate, Insurance, Hurricane Ike, Experience, Customer Service