Q&A with Bret Bottger of HP and Mark Evans of BID Blinds After weeks of blogging about his experience with an HP Officejet Pro 8500 Wireless All-in-One , Mark Evans of BID Blinds emerged with the most votes among the five small business owners who participated in the HP Officejet Pro Challenge and...
Posted to
The Inkjet Printing Blog
by
Stacie Savage
on
09-03-2009
Filed under:
Filed under: Inkjet, Printing, Printer, Ink, HP, HP ads, hewlett-packard, wireless, HP Hewlett-Packard, printers, DIY marketing, DIY, cost of ink, Kodak, quality printers, printing costs
By Bret Bottger, HP Small and Medium Business Inkjet Marketing We recently launched the new HP Officejet 7000 Wide Format Printer for professional color documents, laser-quality black text, and eye-catching photo-quality prints – ideal for marketing collateral. This printer is built specifically...
Posted to
The Inkjet Printing Blog
by
Stacie Savage
on
08-28-2009
Filed under:
Filed under: Inkjet, Printing, Printer, Ink, HP, HP ads, hewlett-packard, HP Hewlett-Packard, printers, DIY marketing, marketing tools, DIY, Kodak, quality printers, eco-friendly printer ink cost, printing costs
As you can see from the leaderboard, the first round of the Officejet Pro Challenge is too close to call in this final fourth week of feedback from our five small businesses. Who do you think has delivered the most useful insight into how the HP Officejet Pro 8500 Wireless can help small businesses get...
Posted by Bret Bottger, Inkjet Systems Marketing Following up on my previous blog entry on environmentally responsible printing, I am introducing the new HP Print View software designed to help small businesses save money with do-it-yourself marketing. This free software helps empower small businesses...
Posted to
The Inkjet Printing Blog
by
Stacie Savage
on
06-23-2009
Filed under:
Filed under: Inkjet, Printing, Printer, Ink, HP, hewlett-packard, HP Hewlett-Packard, printers, DIY marketing, marketing tools, quality printers, printing costs
I've owned my own business. I've helped launch and manage two successful dot-coms ( Netflix and CNET ). And I currently work for HP (which is ranked #9 in the most recent Fortune 500 listing). So I've seen my share of marketing and brand-building efforts - both good and bad. Here's one...
I've said this before but I'll say it again: Whether your business is just launching or has been in the black for years, your brand is -- or should be -- as unique as you are. Your "story" is often the reason customers decide to spend money with you. The expertise , strategy and tips...