I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company and it’s plans for changing the way people interact...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-06-2008
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Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com
You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind. Alrighty, let’s get down to the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-29-2008
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Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda
If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for that fact domestic) marketing can gain the thoughts...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International