-
Bob Greenberg (RGA) and Chris Curtin (HP) posted an interesting post on The Huffington Post regarding the control surrounding digital marketing…. A timely topic for all of us. http://www.huffingtonpost.com/chris-curtin-and-bob-greenberg/digital-beyond-our-contro_b_352357.html Scott
-
A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven charities listed…. Everything from Susan...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
11-17-2009
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose
-
While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range. Frankly those numbers surprised me… let me...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-26-2009
Filed under:
Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks
-
Great video of our CEO Mark Hurd and Jeffrey Katzenberg, CEO of DreamWorks on the marriage between HP and DreamWorks. Enjoy! Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-14-2009
Filed under:
Filed under: HP, marketing, Scott Berg, Hewlett Packard, marketer, 2009, Entertainment, DreamWorks, Mark Hurd, Fortune, Jeffrey Katzenberg, CEO, Technology
-
As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
-
Thought you might like to see the video Michael Mendenhall showed this week at the Cannes International Advertising Festival. Some very interesting statistics and trends. Enjoy. http://www.youtube.com/watch?v=8CwQGay_tEw Scott
-
Many of my personal friends and business associates have asked on occasion if we have a discount program on products we sell. And since I consider my blog followers as my friends.... here's a little something for you. So here’s your chance to get a great HP product at a great price: http:/...
-
I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
-
Make a change to consume less power by shutting down your PC when you leave for the day…. Simply got to www.hp.com/powertochange and download this very cool widget which will track how your actions are impacting the world. Scott
-
I was catching up on my reading last night and happened to read Al Ries’s Column “Metric Madness: Running biz by the numbers is just not logical” in the May 4, 2009 issue of AdAge. With all due respect, Mr. Ries makes an argument that marketing is to focused on math, ROI, etc. I’ll...
-
Apparently Norm Follett’s excitement about HP’s BlackBerry Enterprise Server solution that he expressed in his blog post was contagious. . Over 80 publications and 20 blogs wrote stories about how HP Operations Manager and related components manages the complete BlackBerry messaging ecosystem. Here are...
-
12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands. The contest is being held...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-08-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing
-
Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the need for people who understand the entire digital...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-03-2009
Filed under:
Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR
-
During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
-
Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners who are contacting us during the transition. When...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team