Thought you might like to see the video Michael Mendenhall showed this week at the Cannes International Advertising Festival. Some very interesting statistics and trends. Enjoy. http://www.youtube.com/watch?v=8CwQGay_tEw Scott
MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested in this very unique way of printing… just let...
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The Changing Face of Digital Media & Marketing
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Scott Berg
on
03-23-2009
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Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization
Thought I'd post the latest video posted on Marketwatch.com with our CMO - Michael Mendenhall. http://www.marketwatch.com/video/asset/0692809B-0367-4F75-9545-73D6C5DFAC8A Scott
Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation. Not just a one time fix or shift, but the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
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Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace