-
A bold statement to say the least…but HP’s latest social media program is centered around that very phrase “Create Change.” When you purchase HP product through our online store, HP will donate 4% of the proceeds to one of seven charities listed…. Everything from Susan...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
11-17-2009
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, Hewlett Packard, emerging media, Social Websites, digital, Blogging, social media, price discount, World Wildlife Fund, American Red Cross, CARE, Susan G. Komen, Create Change, DonorsChoose
-
While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range. Frankly those numbers surprised me… let me...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-26-2009
Filed under:
Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks
-
As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
-
Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the need for people who understand the entire digital...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-03-2009
Filed under:
Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR
-
During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
-
An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-09-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
-
About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile
-
Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation. Not just a one time fix or shift, but the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall
-
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
-
We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company and it’s plans for changing the way people interact...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-06-2008
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com
-
You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind. Alrighty, let’s get down to the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-29-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda
-
Having lived through a few hurricanes now I can personally tell you the destruction we Houstonians have seen with Ike is incredible. With a great deal of luck my family didn’t suffer any harm and although we had trees down, water, sewer and electricity issues the overall situation is good. A tragedy...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-23-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, MMA, Mobile Marketing Association, Messaging, creative, emerging media, Allstate, Insurance, Hurricane Ike, Experience, Customer Service
-
If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for that fact domestic) marketing can gain the thoughts...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International
-
I was reading AdWeek this morning and saw this article about MediaVest’s (part of the Publicis Groupe ) decision to rebrand media planning into “Truth and Design.” As Lisa Donahue, CEO of the new organization Truth and Design, said, “"Planning is bad," she said. "By its nature, planning...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-04-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Adweek, interactive, marketer, creative, emerging media, collaboration, Truth and Design, red herring mediavest, Lisa Donahue, planning
-
So I was just stumbled upon my link for Burger King’s Subservient Chicken . You remember this one… the online site where you can ask the chicken to do something and it obeys your command. I believe this is the what parenting is suppose to be like, but I have yet to discover it. Although this gimmick...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-30-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, youtube, creative, second life, Burger King, emerging media, Subservient Chicken