No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
And you’re saying to yourself, duh Berg – think of something a bit more original. First, check out this article on e-marketer , which predicts newspaper revenue will slide another 15.9% in FY09. The article goes on to say “The future for print media companies is online, as evidenced by the growth in...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-26-2009
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, inventory, search, media forecast, interactive, recession, Experience, NYT.com, 2009, Media Trends, e-marketer
Apocalypse is one of those words that I remember from bible study as a kid. The word itself just sounds scary – even if I didn’t know what it meant it would freak me out. But it seems everyday we’re hearing about media companies making massive layoffs, shutting down publications, cutting costs and the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
Filed under:
Filed under: HP, marketing, advertising, media, Hewlett Packard, interactive, recession, web site, marketer, efficiency, agency, Customer Service, Data, 2009, Economy, SEO, CRM, SEM, Leadership, Don Libey, RFM, Christopher Pickering, Value, Recency, Monetary, Libey and Pickering on RFM and Beyond, Frequency
Leadership During The Storm I’m disgusted. Yep, I said it. For the last 6 months I’ve read and heard more negative comments and excuses about why businesses are having problems… but few solutions. And frankly, I’m disappointed by the lack of the marketing community leadership during these times of economic...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, Media Trends, Economy, Leadership