We’re doing a joint blog post this week – Colin Linggo is joining me to discuss Project Canoe. So this past week we had the pleasure of having David Verklin – the new CEO of Canoe Ventures speak to the marketing leadership at HP regarding the company and it’s plans for changing the way people interact...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-06-2008
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Filed under: HP, marketing, advertising, media, Hewlett Packard, tv, Adweek, direct marketing, media forecast, interactive, web site, marketer, agency, emerging media, Domestic, Aegis Media, Colin Linggo, T-Commerce, David Verklin, Addressability, Project Canoe, The Home Shopping Network, Data, Voting & Polling, MSO, Request for Infomation, HSN, RFI, TechCrunch, NYT.com
I was reading AdWeek this morning and saw this article about MediaVest’s (part of the Publicis Groupe ) decision to rebrand media planning into “Truth and Design.” As Lisa Donahue, CEO of the new organization Truth and Design, said, “"Planning is bad," she said. "By its nature, planning...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-04-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Adweek, interactive, marketer, creative, emerging media, collaboration, Truth and Design, red herring mediavest, Lisa Donahue, planning
As reported by Adweek , the ebay television Ad Sales Marketplace Pilot has been discontinued. As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay. And although this pilot did not meet the expectations of ebay nor the committee,...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, exchange, ebay, tv, inventory, Adweek, Malcom F. MacNeil