Thought you might like to see the video Michael Mendenhall showed this week at the Cannes International Advertising Festival. Some very interesting statistics and trends. Enjoy. http://www.youtube.com/watch?v=8CwQGay_tEw Scott
An interesting interview from Michael Mendenhall on our marketing focus during this downturn in the economy and his take on digital. Take a look… would love to hear your comments. Scott
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The Changing Face of Digital Media & Marketing
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Scott Berg
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04-09-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, CMO, emerging media, Experience, Data, 2009, Economy, CRM, Ecosystem, democratization, Forbes
MagCloud is HP’s newest solution for the print world… essentially as Michael Mendenhall our CMO as said it is the “democratization of print.” I’ve attached the video from Michael’s recent speech at the IAB convention. If any print publishers are interested in this very unique way of printing… just let...
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The Changing Face of Digital Media & Marketing
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Scott Berg
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03-23-2009
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Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, newspaper, CMO, 3 Minute Ad Age, Ad Age, Michael Mendenhall, 2009, magazine, print, digital, democratization
No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
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03-22-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
Thought I'd post the latest video posted on Marketwatch.com with our CMO - Michael Mendenhall. http://www.marketwatch.com/video/asset/0692809B-0367-4F75-9545-73D6C5DFAC8A Scott
Our CMO, Michael Mendenhall made a presentation at last weeks ANA’s Masters of Marketing Conference. And as I listened to the video and read the article on AdAge , what struck me was everything he’s talking about is related directly to change and innovation. Not just a one time fix or shift, but the...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
10-22-2008
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Filed under: HP, Scott Berg, Hewlett Packard, interactive, marketer, CMO, agency, emerging media, Ad Age, ANA, Michael Mendenhall
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
10-22-2008
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Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
Sorry it’s been a few weeks since my last post… my family and I took some time to visit the great state of Maine…. specifically Bar Harbor, what a great place I highly recommend it for a relaxing and fun filled time. That being said, I just viewed the latest 3-Minute Ad Age post from Brian Reich the...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
09-09-2008
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Filed under: HP, marketing, Scott Berg, radio, advertising, media, Hewlett Packard, tv, interactive, web site, marketer, newspaper, ROMI, efficiency, CMO, Messaging, agency, Kellogg on Advertising & Media, Media Rules, 3 Minute Ad Age, Ad Age, Brian Reich, Bobby Calder
The Momentum Effect I encourage all of you to take a look at the video and the book “The Momentum Effect” by Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD . This is a fascinating way to look at driving the market, growing market share without having to increase...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
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07-01-2008
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, efficiency, Jean-Claude Larréché, CMO, The Momentum Effect, INSEAD