While reviewing the latest e-marketer article on Social Networking I found it interesting that Russia’s growth in people who created a social network profile was at 85.3%. India, China, Brazil follow with growth in the 60 to 70% some odd range. Frankly those numbers surprised me… let me...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
08-26-2009
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Filed under: HP, marketing, media, Hewlett Packard, interactive, marketer, emerging media, Social Websites, e-marketer, digital, social media, internet, Connected Age, Global Expansion of Social Networks
Great article from a survey by e-Marketer on the changes in digital spend. I won’t recap it in this blog post…but for those of you who keep predicting the comeback of print, you won’t be happy with the article. And what I read between the lines… is the need for people who understand the entire digital...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
05-03-2009
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Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, marketer, emerging media, 2009, e-marketer, digital, mentor, college, internship, university, HR
Saw this recent post from e-Marketer on blogging …. the statistics are staggering. E-marketer estimates that in 2009, 96.6 million internet users in the US will read a blog at least once a month. That’s amazing… to think that many people want to interact with once another. In 2013, e-Marketer estimates...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
04-23-2009
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Filed under: HP, marketing, Scott Berg, media, Hewlett Packard, interactive, marketer, e-marketer, digital, UGC, Blogging, social media, internet, blog
Wow! That’s about the only word I can use to express my amazement over Facebook hitting the 200 million users mark . But what I find interesting is the disparity between male and female users who are signing up – about 1/3 more total females vs. total males. In addition, the growth of new user especially...
Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
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Scott Berg
on
03-02-2009
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
And you’re saying to yourself, duh Berg – think of something a bit more original. First, check out this article on e-marketer , which predicts newspaper revenue will slide another 15.9% in FY09. The article goes on to say “The future for print media companies is online, as evidenced by the growth in...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
01-26-2009
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Filed under: HP, marketing, advertising, media, Hewlett Packard, inventory, search, media forecast, interactive, recession, Experience, NYT.com, 2009, Media Trends, e-marketer