If you’re not familiar with the publication The Internationalist …. I suggest you check it out. Deborah Malone who is Publisher of The Internationalist is known globally as an expert on media and marketing. Anyone who has interest in international (for that fact domestic) marketing can gain the thoughts...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, exchange, tv, direct marketing, web site, marketer, agency, emerging media, Deborah Malone, Domestic, Publisher, The Internationalist, International
As reported by Adweek , the ebay television Ad Sales Marketplace Pilot has been discontinued. As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay. And although this pilot did not meet the expectations of ebay nor the committee,...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, exchange, ebay, tv, inventory, Adweek, Malcom F. MacNeil