Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
After an exhaustive review and detailed analysis by many within HP, we announced Friday, that we awarded our media strategy, planning and buying business to Omnicom Media Group. A large group of individuals inside HP, representing the business groups, procurement and corporate marketing all worked together...