About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
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Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile
Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
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Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
I read this article on Googles new product – basically a “breathalyzer test” for your email to keep those inebriated emailers (roaming around on the internet) from sending emails that they would regret after the hangover ends. Frankly, I don’t know whether I’m Shocked – that people come home from a night...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-08-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, Google, Breathalyzer Test, email