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As you probably know, Fortune's Brainstorm TECH Conference is going on this week in California. Mark Hurd speaks on Friday with Jeffrey Katzenberg from Dreamworks. In the meantime, I'm posting a great interview done by Tracey Pepper with Chris Curtin, VP HP.com and Digital Strategy here at Hewlett...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, creative, emerging media, International, Twitter, VP, 2009, Chris Curtin, SEO, SEM, Leadership, digital, Blogging, internet, Change, HP.com, Fortune's Brainstorm TECH Conference, Tracey Pepper
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12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands. The contest is being held...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-08-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing
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During the past 6 months, I can’t tell you the number of times someone has commented about “when will things settle down” or “I can’t wait until things get back to normal.” And although I’m a bit nostalgic about wanting things to settle down and “get back to normal” I’ve come to realize this is the new...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-29-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, media forecast, interactive, marketer, agency, creative, emerging media, collaboration, NYT.com, twitter.com, Twitter, Economy, PR, magazine, digital, UGC, Blogging, internet, blog, Dominoes, Change, Swine Flu
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I love the Cannes Festival… from the stunning background of the city, to the brilliant speakers, to seeing the best work in the field of marketing and advertising, what more could you ask for? And this year, HP is participating in a unique program MOFilm – a mobile project in which HP and other major...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Sundance, HP Touchsmart PC, Cannes Advertising Festival, UGC, MoFilm, HP MediaSmart Server
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No question the marketing and advertising industry is going through a seismic shift. And although the main-line and industry press continues to focus the headlines on declines in budgets and the shut down of newspapers – frankly, I believe the shift is much more fundamental and reduced budgets and newspaper...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-22-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, recession, marketer, efficiency, CMO, creative, Experience, 2009, Media Trends, Economy, CRM, Ecosystem
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Over the past couple of days I’ve received a number of phone calls and emails regarding presentations made by Gary Elliott, VP-Corporate Marketing and Michael Mendenhall, our CMO. I’d like to add a few thoughts in 2 separate posts… first let’s talk about the article in AdAge regarding the ANA panel that...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
10-22-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, interactive, marketer, efficiency, CMO, Messaging, agency, creative, emerging media, International, Ad Age, Linkedin.com, Google, ANA, Michael Mendenhall, VP, Gary Elliott, myspace
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You guys have heard me talk about my experience with Facebook and Linkedin before, but it’s been while so I thought it’s time to give an update. I refer to them as my Hacienda’s -- my motto – come on in, sit a spell, take a look around, talk about what’s on your mind. Alrighty, let’s get down to the...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-29-2008
Filed under:
Filed under: Facebook, HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, efficiency, Messaging, creative, emerging media, collaboration, Domestic, Linkedin.com, Hacienda
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Having lived through a few hurricanes now I can personally tell you the destruction we Houstonians have seen with Ike is incredible. With a great deal of luck my family didn’t suffer any harm and although we had trees down, water, sewer and electricity issues the overall situation is good. A tragedy...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
09-23-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, marketer, MMA, Mobile Marketing Association, Messaging, creative, emerging media, Allstate, Insurance, Hurricane Ike, Experience, Customer Service
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I was reading AdWeek this morning and saw this article about MediaVest’s (part of the Publicis Groupe ) decision to rebrand media planning into “Truth and Design.” As Lisa Donahue, CEO of the new organization Truth and Design, said, “"Planning is bad," she said. "By its nature, planning...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
08-04-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, Adweek, interactive, marketer, creative, emerging media, collaboration, Truth and Design, red herring mediavest, Lisa Donahue, planning
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So I was just stumbled upon my link for Burger King’s Subservient Chicken . You remember this one… the online site where you can ask the chicken to do something and it obeys your command. I believe this is the what parenting is suppose to be like, but I have yet to discover it. Although this gimmick...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-30-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, interactive, web site, marketer, efficiency, youtube, creative, second life, Burger King, emerging media, Subservient Chicken
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I had this video sent to me the other day... and after laughing for 10 minutes.... I realized it also shows the reality of the sometimes insane situation we as clients put our agencies and partners through on a daily basis. Embed: ' name=embed_code> Scott
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
07-22-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, direct marketing, interactive, web site, marketer, Messaging, agency, youtube, creative, Stop Sign