I read an interesting post and related ebook by David Meerman Scott on why traditional marketing ROI measures lead to failure. His premise is that measuring marketing metrics such as number of sales leads captured and press mentions lead to the wrong behaviors and in some ways undermine one of the primary...
Posted to
Infrastructure Management Software Blog
by
pspielvogel
on
01-12-2009
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Filed under: Business Service Management, HP Operations Center, ROI, performance, consolidated operations, availability, BSM, IT dashboard, return on investment, metrics, Peter Spielvogel