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I have the honor of working with some of the leaders in the Digital Marketing world regarding a new Digital Marketing Solution Awards Event. Some of those names include Rob Norman, CEO of GroupM, Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer, Publicis Group. As you can tell these fellow...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
06-12-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, interactive, marketer, Deborah Malone, Domestic, The Internationalist, Social Websites, 2009, SEO, SEM, Mobile, Leadership, digital, social media, internet, Rob Norman, Rishad Tobaccawala, GroupM, Awards for Innovation in Media, Denuo
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12 Global Brands Come Together for a User-Generated Advertising Contest Mofilm ( www.mofilm.com ) is spearheading an effort across 12 global brands to give consumers around the world the opportunity to create and share their voices on one or more of the participating brands. The contest is being held...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
05-08-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Cannes Advertising Festival, UGC, MoFilm, social media, blog, You to the Power of 12 - U12, Jay Dark, Global Mobile Marketing
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Many in the media community have been calling or emailing me asking who to contact at our new media agency OMG. The team at OMG, have requested you go to the following web site to register, that way they can respond to the large number of media partners who are contacting us during the transition. When...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, tv, interactive, agency, planning, Request for Infomation, Mobile, Omnicom Media Group, magazine, social media, OMG, media transition, OMG HP media team
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I love the Cannes Festival… from the stunning background of the city, to the brilliant speakers, to seeing the best work in the field of marketing and advertising, what more could you ask for? And this year, HP is participating in a unique program MOFilm – a mobile project in which HP and other major...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
04-23-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, marketer, creative, Mobile, digital, Spike Lee, User Generated Content, Sundance, HP Touchsmart PC, Cannes Advertising Festival, UGC, MoFilm, HP MediaSmart Server
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You have to admire all the apps available for the iPhone through iTunes. Not only the massive number of apps, but the depth and detail of the applications. That being said, HP launched a pretty cool photography app on iTunes a while back. The app is called “HP iPrint Photo.” It’s located in the photography...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-30-2009
Filed under:
Filed under: photos, HP, Scott Berg, media, Hewlett Packard, Mobile, iPhone, digital, iPod Touch, iTunes, Apps, Wireless Printing, Inkjet Printer, WiFi, Photo Printing, iPrint
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Posted by: Brian R. Kneebone Technology Consultant, Imaging and Printing Group I work with large enterprise customers where they look to Hewlett-Packard to solve universal problems you may be interested in, including: reducing wasted prints, facilitating document capture, improving electronic and paper...
Posted to
Bits and Dots
by
Brian R. Kneebone
on
03-05-2009
Filed under:
Filed under: Support, Management, Drivers, Security, Colour, Capture, Updates, Errata, Mobile, HP Web Jetadmin, MFP
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Late last year I posted my 2009 Digital Media Trends. I thought it would be a good idea to see where they stand as well as add in a few other trends I’m starting to see emerge. It’s the Economy Stupid... More newspapers and print publications will go out of business -- I hate to actually say this one...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
03-02-2009
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, direct marketing, media forecast, interactive, marketer, agency, Ad Age, Project Canoe, Data, Social Websites, 2009, Canoe Ventures, Media Trends, Economy, SEO, CRM, SEM, Mobile, e-marketer, media review
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Probably like most of you I’m a big animal lover. And like many of you, our dog “Bailey” is a part of the family. She’s essentially my third child. A 13 year old English Springer Spaniel who keeps a protective watch over the house and the entire family. I’ve seen her take on dogs three times her size...
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Posted by: Brian R. Kneebone Technology Consultant, Imaging and Printing Group So I just happened to be looking for some Macintosh drivers for a client and stumbled across this nifty iPod Touch and iPhone application called HP iPrint Photo . I haven't used it myself as I'm an HP iPaq 910c user...
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Shotcode ( http://www.shotcode.com/ ) promotes mobile tagging as linking "people from offline materials to mobile internet pages". The process is simple. Point your mobile phone camera at the barcode on a physical object--person, place or thing--initiate the service, and find the salient web...
Posted to
Security Printing and Imaging
by
StevenSimske
on
12-14-2008
Filed under:
Filed under: security printing, security, Track and Trace, privacy, Facebook, mobile camera, barcode, mobile tagging, camera, mobile, Shotcode, QR code
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About this time every year, I make my predictions on what I think lays ahead for the media industry. And again, this year, I’ll do the same, but with a slight focus on the Digital side of the world. It’s the Economy stupid! More newspapers and print publications will go out of business – as you’ve probably...
Posted to
The Changing Face of Digital Media & Marketing
by
Scott Berg
on
12-11-2008
Filed under:
Filed under: HP, marketing, Scott Berg, advertising, Hewlett Packard, inventory, search, media forecast, interactive, marketer, emerging media, Data, Google, Social Websites, Un-Badged Employee, 2009, Canoe Ventures, Media Trends, CNET.com, Economy, Chris Curtin, Tribune, Amazon.com, SEO, Microsoft, NASCAR, CRM, NFL, SEM, Mobile