In a meeting last week with our partner AlarmPoint , we were talking about how innovations in mobile computing are driving people to do more on their mobile devices, both professionally and personally. I asked Christel Mes, Director of Marketing at AlarmPoint, to share her thoughts about mobile management...
Posted to
Infrastructure Management Software Blog
by
pspielvogel
on
07-13-2009
Filed under:
Filed under: HP Operations Center, Peter Spielvogel, Operations Manager, AlarmPoint, Christel Mes, BlackBerry, OMU, mobility, Android, AlarmPoint Express, mobile computing, iPhone
I read an interesting post and related ebook by David Meerman Scott on why traditional marketing ROI measures lead to failure. His premise is that measuring marketing metrics such as number of sales leads captured and press mentions lead to the wrong behaviors and in some ways undermine one of the primary...
Posted to
Infrastructure Management Software Blog
by
pspielvogel
on
01-12-2009
Filed under:
Filed under: Business Service Management, HP Operations Center, ROI, performance, consolidated operations, availability, BSM, IT dashboard, return on investment, metrics, Peter Spielvogel